Content Creator

Overview
Content Creator (Marketing) – Part-time or Full-time
Are you a creative storyteller with a knack for creating content that stops the scroll?
The Shoe Group (TSG) is on the lookout for a Content Creator to join our marketing team.
Whether you're looking for a part-time opportunity (with the option of job share) or a full-time role, this is your chance to work across some of Australia's most loved footwear brands, including Wildfire, Spendless, Corasol and more.
As part of our dynamic brand team, you'll bring ideas to life across multiple channels, creating content that drives engagement, builds brand awareness, and connects with our community.
Expect a supportive, fast-paced, and fun environment where creativity is celebrated and every team member is valued.
What We're Looking For
Proven experience in content creation
Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and/or content tools like Canva or CapCut
Basic knowledge of photography and lighting equipment, with confidence behind the camera
A strong understanding of social media platforms (TikTok, Instagram, Facebook, LinkedIn) and best practices for content creation, engagement, and growth
Creative flair with strong attention to detail, balanced with the ability to prioritise and meet deadlines
Excellent communication skills, with confidence to direct shoots and work with models and stakeholders
Highly organised, proactive, and able to work both collaboratively within a team and independently
Responsibilities
Plan, create and edit engaging content for social and digital platforms including TikTok, Instagram, LinkedIn, and YouTube (organic and paid)
Coordinate with offshore suppliers for editing of ecommerce product imagery
Design and produce light graphics and layouts to support campaigns, story sets, social media, and retail activity
Ideate and execute short-form video content (Reels, TikToks, Stories) that taps into trends while staying on-brand
Assist with organising and directing content shoots, including sourcing props, liaising with models, and leading shoot execution where required
Support social media strategies by contributing creative ideas in team meetings and collaborating on campaigns that drive awareness and channel growth
Liaising with external suppliers on banners, graphics and other admin tasks
Overseeing KPI tracking and providing regular performance updates to the team
Report weekly to the Digital Content Manager on content activity, performance, and opportunities
Work closely with cross-functional teams (E-Commerce, Retail, Wholesale) to ensure all content needs are met
What We Offer
A flexible role: part-time (job share) or full-time depending on the right candidate
The chance to create content for multiple footwear brands across Australia
A fun, supportive, and creative team environment where your ideas are heard
Opportunities to learn, grow, and expand your creative skills in a dynamic retail business
Ready to Apply?
Everyone's story is different, and you may not tick every single box, but if you're excited about this role and passionate about creating great content, we'd love to hear from you.
Please apply with your resume, cover letter, and examples of content you've created.
For your application to stand out, check out our social pages (@spendlessshoes, @wildfireshoes, @corasolshoes, @vybeshoes, @olympusshoes, @everflexshoes, @ohhi_aus) and submit an example of content you'd create for one of our brands.
Seniority level: Not Applicable
Employment type: Part-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Retail
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