Crm Executive

1 week ago

Sydney, New South Wales, Australia True Alliance Full time

Our high-performance Digital department are on the lookout for a dynamic CRM Executive to join the team at our Alexandria Office. Supported by the Senior CRM Specialist, this role will be responsible for assisting the end to end coordination of all marketing campaigns across their brand portfolio of The North Face, Speedo, GAP and Banana Republic. _

***

**ABOUT THE ROLE**
- Will own the campaign process through from briefing to creative asset approval, and deployment with guidance on send strategy and segmentation.
- Conduct A/B testing strategies for insight and learnings to ultimately improve performance of the channel.
- Assist in the development of new customer Lifecycle & Automation Programs within Marketing Cloud to deliver on the CRM Objectives for each brand.
- Assist with campaign and database level reporting, to provide insight and performance recommendations.

**ABOUT YOU**
- Degree-Level qualification, in Marketing or Marketing-related discipline (or similar)
- Proven on-the-job experience in project or campaign management
- Hands-on experience with a Marketing/CRM platform (Salesforce Marketing Cloud a plus)
- Attention to detail
- Able to display experience managing competing priorities and tasks

**GREAT BENEFITS**
- Incredible staff discount off all True Alliance brands
- Excellent training and career opportunities
- $1,500 for every friend you refer
- Free on-site parking
- Great health & wellbeing initiatives
- Employee Assistance Program
- Hybrid working environment, work from the office and home

**WHO WE ARE...**

True Alliance operates over 50 retail stores in a number of fast-paced, dynamic environments across Australia & New Zealand. The brands we sell include Lee, Wrangler, Riders, Ellesse, Speedo, Ben Sherman, Lacoste, Nautica, The North Face, Rockport, UGGand that's just to name a few. We are passionate about what we do, and we know our product better than anyone else out there.

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