
Local Area Marketing Specialist
2 days ago
Discover the next chapter in your career
- Newly Created Role to Support our Growing Portfolio
- Fun, energetic and open culture with great discounts for you and your family
**About Us**
G'day Group is recognised as Australia's largest regional accommodation provider and a leading tourism organisation in Australia. The business has an enviable portfolio of brands and a truly national footprint that continues to expand, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks), 195,000+ Rewards Program members (G'day Rewards) and the #1 travel app in the App Store (WikiCamps).
With origins in the holiday park industry, in recent years G'day Group has been rapidly diversifying into premium, experiential tourism and investing in even better digital experiences across platforms. Through this growth, we've remained focused on our promise to provide authentic Australian holiday experiences that connect our customers with regional pockets of Australia. With a new CMO and expanding Marketing team, it's an exciting time to be part of the G'day journey.
**The Role**
As the Local Area Marketing Specialist you will support our Discovery Parks network through the development and implementation of local area marketing plans. The focus is on driving accommodation bookings to achieve park sales and revenue objectives. Sitting within and across the broader marketing team (which includes social, content, CRM, digital, and brand), you will work closely with the Regional Operation Managers (ROMs), Revenue Managers, and Park Managers.
This dynamic opportunity will challenge your commercial experience to ensure you question current strategies and provide insight into new trends.
The responsibilities will include:
- Brand and product custodian at a local level
- Work cross-functionally to deliver business solutions to meet park & regional revenue targets
- Build and leverage tourism industry partnerships to support tactical opportunities aligned to the park portfolio
- Assist the Operations Team in the preparation of the Park Value Creation Plans through local area market analysis, research, and insights generation
- Effectively launch new and redeveloped Property Assets to support broader business strategy and targets
- Coordinate Park collateral including branding, signage, and print assets
- Through the Brand & Advertising Manager - Discovery Parks, monitor the per-park budget to define and deliver all marketing activity within the agreed parameters
- Working with and across key communication channels (traditional and digital) to support the Operations Team and Parks to meet revenue outcomes by leveraging existing and developing new tactical campaigns and assets
- Assist in the development of park-centric content designed to optimise search ranking and drive booking conversion
- Understand and follow key operational reporting tools including Forward Booking Analysis to ensure all advertising and promotional material is targeted and focused according to occupancy within each park
**Your Experience**
You will have tertiary qualifications in Marketing combined with a strong understanding of budgeting, and executing activities that drive commercial results. You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have a particular interest in strategic planning and campaign implementation. Your analytical thinking is of the highest order and your fundamental marketing knowledge is second to none.
You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.
G'day Group is a dynamic company with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.
**Discover more to life** - APPLY NOW
**Benefits**
- Health and Wellbeing - Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
- Leave Policies - Parental leave / Volunteer leave / Study leave
- Professional Development - Leadership programs / Support of external training courses / Reimbursement of professional memberships
- Employee Savings - Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G'day Rewards membership / Loyalty recognition benefits
**Our ESG statement**
The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our da
-
Local Area Marketing Specialist
7 days ago
Adelaide, South Australia G'Day Group Full timeDiscover the next chapter in your career- Fun, energetic and open culture with great discounts for you and your family- Full time, permanent position with hybrid working, office based in Adelaide CBD**About Us**At G'day Group, Australia's largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of...
-
Local Area Coordinator
7 days ago
Adelaide, South Australia Feros Care Full timeBe a part of a social reform that's the first of its kind in Australia- Locations in Northern Adelaide, ACT, Townsville and Mackay- Salary + Super + Salary PackagingWe're Feros Care. What we care about most is helping people live bolder lives - and that includes our team members.We're proud to work in partnership with the National Disability Insurance Agency...
-
Local Area Coordinator
2 days ago
Adelaide, South Australia Feros Care Full timeBe a part of a social reform that's the first of its kind in Australia- Locations in Northern Adelaide, ACT, Townsville and Mackay- Salary + Super + Salary PackagingWe're Feros Care. And what we care most about is helping people live bolder lives. Healthier. Better connected. More active. More fulfilling.We don't just want you to live. We want you to dream....
-
Local Area Coordinator
2 days ago
Adelaide, South Australia Baptcare Full timeFull-time - Maximum Term ContractMile End - Western Adelaide, SANot-for-profit salary packaging benefits.Supportive team environment and flexible work environment.People with disability, reasonable workplace adjustments available.Aboriginal and Torres Strait Islander People.People from Culturally and Linguistically Diverse back grounds.**About the...
-
Local Area Retail Sales Associate
5 days ago
Adelaide, South Australia beBeeMerchandiser Full time $50,000 - $70,000Immerse yourself in a role that offers autonomy, flexibility, and a perfect work-life balance. Our merchandising position allows you to work independently, allocating your time efficiently across 5-10 days in advance.You will be part of a team delivering services for leading brands and retailers, working closely with store managers and team members to...
-
Marketing Specialist
3 weeks ago
Adelaide, South Australia Elders Rural Services Australia Limited Full timeMarketing Specialist - Real Estate page is loadedMarketing Specialist - Real EstateApply locations Adelaide, SA time type Full time posted on Posted 8 Days Ago job requisition id JR104834About the RoleWe're seeking a proactive and organised Marketing Specialist to join our National Marketing Team. This full-time role is ideal for a results-driven, creative...
-
Local Area Retail Display Specialist
1 week ago
Adelaide, South Australia beBeeRetail Full time $53,000 - $77,000Flexible Retail Merchandiser RoleAre you a detail-oriented and self-motivated individual looking for a flexible part-time job that fits your lifestyle? Our company is seeking a Retail Merchandiser to work in the local area, creating eye-catching product displays and interacting with store teams. No experience is necessary, as we provide paid training and...
-
KitchenAid Account Specialist
1 week ago
Adelaide, South Australia Mesh Marketing Full time $60,000 - $80,000 per yearMesh Marketing is a leading Experiential Marketing agency delivering daily on what we do best: engage. Much of our work is grounded in face-to-face customer experience, and at the heart of everything we do.We are a people-first company investing in growth, with sustainability at the forefront. We are passionate, entrepreneurial, ambitious and fun.If you...
-
Local Area Merchandising Opportunities
7 days ago
Adelaide, South Australia beBeeRetail Full time $39,840 - $85,600Job Title: Retail Planogram MerchandiserFlexible, Part-time Work Opportunity in Your Local Area.We are seeking a detail-oriented and self-motivated individual to join our team as a Retail Planogram Merchandiser. This is a fantastic opportunity for someone looking for flexible, part-time work that fits their lifestyle.In this role, you will be responsible for...
-
Marketing Specialist
1 week ago
Adelaide, South Australia Globe Trade Full time $60,389 - $101,707 per yearGlobe Trade Pty Ltd is seeking a dedicated full-time Marketing Specialist to strengthen our local and national presence. This role is pivotal in promoting our brand, showcasing project excellence, and driving customer engagement through strategic marketing initiatives that reflect our diverse services in stone, tiles, mosaics, and custom finishes.Key...