Manager, E-Commerce Retail Marketing

Are you a seasoned ecommerce professional that has experience working in a B2B business setup?

Bring your creativity and fun personality to live by working in a fast paced and exciting environment

No relocation assistance is provided for this role.

**Core Responsibilities**:

- Create, socialise, and implement full-year strategic marketing/promotional plans for specific eCommerce sites across local ecommerce retailers (e.g. e-com calendar, paid search, social, newsletters, landing pages, etc).
- Support sales in key customer planning and negotiation activities, development and execution of off-site traffic driving plans.
- Responsible for crafting detailed campaign/activity plans in collaboration with KAM and customer
- Lead on-platform advertising execution for key partner sites (e.g. Amazon) while upholding LEGO brand values and tailoring approach to specific markets and Partners.
- Perform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channels.
- Analyze key competitor actions & strategies and emerging trends in eCommerce Marketing.
- Conduct promotional activity analysis - understanding lift and return on investment from promotional activity; develop insights and provide recommendations for marketing strategies for partner sites.
- Support development of local platform marketing strategy, including assortment portfolio by partner, pricepoint guidelines, promotional guidelines, strategies to avoid channel conflict.

**Play your part in our team succeeding**:
The Ecommerce team is a growing part of LEGO ANZ's Sales team, leading strong growth in the overall ANZ business as a strategic priority channel.

This role, Ecommerce Retail Marketing Manager will lead ecommerce marketing planning and execution across strategic key accounts including hands-on-keyboard work with on-site advertising, to drive growth.

The successful applicant is expected to bring digital/ecommerce expertise and experience to not only drive the success of the channel, but to help build stronger digital capabilities in the Sales team and overall BU ANZ to innovate for the future.

The role of the e-Comm Retail Marketing Manager, is to collaborate with different teams, oversee and implement e-Comm campaigns effectively in driving business growth and to deliver on our Partner Promise. In true LEGO fashion, have fun doing it and ultimately bring the LEGO play experience to many more children in Australia.

**Do you have what it takes?**
- Experience in marketing, analytics, eCommerce or related field.
- Detailed knowledge of digital marketing tools in the B2B landscape.
- Direct "hands on keyboard" experience with digital media for B2B eCommerce accounts (e.g. Amazon Advertising) or external media agencies
- Experience with consumer-packaged goods strongly Preferred.
- Deep solid understanding of large international eCommerce sites, including understanding of market dynamics and key interdependencies.
- Ability to partner with cross functional teams including but not limited to sales, brand marketing & analytics, in order to take on complex problems and deliver financial results.
- Excellent written and verbal communication skills; must be able to present data in an organised manner.
- Experience working with Amazon Retail / Experience in sales function.
- Previous role focused on shopper-orientation and, customer-focus.
- Cross-functional collaboration experience with marketing functions, especially digital marketing (preferably performance marketing)
- Strong communication and relationship skills
- Strong openness and proactive attitude to engage, spar and influence on key responsibilities.
- Independent, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere.
- Adaptable to changes and be at the forefront to lead change in both actions and behaviour

LI-JL3

**What's in it for you?**

Here is what you can expect:
**Family Care Leave**:

- We offer enhanced paid leave options for those important times.

**Insurances**- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

**Wellbeing**:

- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

**Colleague Discount**- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

**Bonus**:

- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

**Workplace**:

- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you durin