Performance Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Mapm International Full time

We're looking for an analytical, data-obsessed Performance Marketing Manager to own the paid media and SEO strategy across our portfolio of footwear brands.
This role is perfect for someone who lives in dashboards, thrives on performance metrics, and knows how to turn insight into action.
You'll be based onsite in our Melbourne office, working closely with our internal teams and external agencies to drive results across Meta, Google Ads, affiliate channels, and organic search.
If you're looking to make a real impact in a fast-paced, commercially minded environment, we want to hear from you.
Who Are We?
MAPM International is a growing Australian footwear business representing a portfolio of brands in the local market.
With a strong focus on eCommerce and digital growth, we pride ourselves on delivering innovative, design-led products supported by seamless digital experiences and data-led marketing strategies.
Your New Role
As our Performance Marketing Manager, you'll oversee all paid media activity, including Meta Ads, GoogleAds, and affiliate marketing, while also developing and executing our SEO strategy.
You'll work closely with creative, content, analytics, and development teams to optimise campaigns, manage budgets, and uncover growth opportunities.
This role is ideal for someone who thrives on testing, learning, and improving, and who's ready to drive performance across both paid and organic channels.
You'll Be Responsible For:
Managing and optimising paid campaigns across Meta Ads, GoogleAds, and affiliate platforms across all brands
Building and executing data-led campaign strategies aligned to ROAS, CPA, and revenue targets
Monitoring daily performance and proactively making adjustments to improve outcomes
Running A/B tests across ad creative, landing pages, audiences, and bidding strategies
Leading keyword research, SEO audits, and technical optimisation projects
Working with developers on SEO fixes and structured data enhancements
Analysing traffic trends, bounce rates, CTR, and conversion funnels using GA4, Meta, and Looker Studio
Collaborating on SEO content, including product copy, collection pages, and blog briefs
Creating clear performance reports and providing actionable insights to stakeholders
Staying current with algorithm changes, industry benchmarks, and platform updates
What You'll Bring:
3–4+ years' experience in a performance marketing or digital acquisition role
Proven track record of managing Meta and Google Ads campaigns with measurable success
Strong working knowledge of SEO (on-page, technical, and content-driven)
Deep analytical skills, you're comfortable using GA4, Looker Studio, and ad platform data to make decisions
A clear understanding of eCommerce KPIs and how to impact them
Experience managing multi-brand budgets and scaling campaigns responsibly
Familiarity with Shopify, SEMrush, Screaming Frog, and affiliate networks
A proactive mindset and a love for testing, learning, and iterating
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