Campaign Operations Manager, Apac

1 day ago

Sydney, New South Wales, Australia Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

Adobe's APAC B2B team is passionate about helping marketers deliver exceptional customer experiences and get results through operational excellence Our goal is to increase the efficiency and effectiveness of marketing programs in support of our Digital Media Enterprise business, which includes Creative Cloud and Document Cloud B2B products.

We are looking for a strong APAC-based leader who can partner with our global, regional, and local teams to implement and maintain standards in marketing automation, business operations, and data quality initiatives.

As APAC's Manager of Campaign Operations, you will work closely with marketing managers and leaders to identify current operating models (across people, process, technology, and data) and collect requirements to inform our approach. You will identify quick wins and propose a phased approach to achieving greater operational maturity and standardization. Then you will help stand up operational models and services with a blend of business and technical know-how.

This role requires frequent collaboration with US-based Global Marketing Operations (GMO).

This position reports directly to the Head of Campaign and Demand Marketing, APAC.

The role is based in Sydney, AU or Singapore, SG. Responsibilities include:
Own APAC's end-to-end lead management process, maximising demand centre velocity, productivity and efficiency.

Includes lead uploading, scoring and prioritisation for BDRs, campaign results tracking, optimisation.

Includes providing ongoing performance reporting, insights, making optimisation and testing recommendations to Campaign and Field Marketing teams in APAC.

Responsible for daily operations of marketing automation tools, processes, enabling timeliness of campaigns and speed to market.

In alignment with global standards, contribute to evolving Martech refreshes and / or implementations within APAC.

Includes:

- Defining requirements and advocating APAC needs
- Change management, enablement, adoption in region
- Ensure global to region consistency and alignment
- Facilitate global campaign rollouts with consistency

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