Performance Marketing Manager

5 hours ago

Melbourne, Victoria, Australia Mapm International Full time

We're looking for an analytical, data-obsessed Performance Marketing Manager to own the paid media and SEO strategy across our portfolio of footwear brands.
This role is perfect for someone who lives in dashboards, thrives on performance metrics, and knows how to turn insight into action.You'll be based onsite in our Melbourne office, working closely with our internal teams and external agencies to drive results across Meta, Google Ads, affiliate channels, and organic search.
If you're looking to make a real impact in a fast-paced, commercially minded environment, we want to hear from you.Who Are We?
MAPM International is a growing Australian footwear business representing a portfolio of brands in the local market.
With a strong focus on eCommerce and digital growth, we pride ourselves on delivering innovative, design-led products supported by seamless digital experiences and data-led marketing strategies.Your New RoleAs our Performance Marketing Manager, you'll oversee all paid media activity, including Meta Ads, GoogleAds, and affiliate marketing, while also developing and executing our SEO strategy.
You'll work closely with creative, content, analytics, and development teams to optimise campaigns, manage budgets, and uncover growth opportunities.This role is ideal for someone who thrives on testing, learning, and improving, and who's ready to drive performance across both paid and organic channels.You'll Be Responsible For:Managing and optimising paid campaigns across Meta Ads, GoogleAds, and affiliate platforms across all brandsBuilding and executing data-led campaign strategies aligned to ROAS, CPA, and revenue targetsMonitoring daily performance and proactively making adjustments to improve outcomesRunning A/B tests across ad creative, landing pages, audiences, and bidding strategiesLeading keyword research, SEO audits, and technical optimisation projectsWorking with developers on SEO fixes and structured data enhancementsAnalysing traffic trends, bounce rates, CTR, and conversion funnels using GA4, Meta, and Looker StudioCollaborating on SEO content, including product copy, collection pages, and blog briefsCreating clear performance reports and providing actionable insights to stakeholdersStaying current with algorithm changes, industry benchmarks, and platform updatesWhat You'll Bring:3-4+ years' experience in a performance marketing or digital acquisition roleProven track record of managing Meta and Google Ads campaigns with measurable successStrong working knowledge of SEO (on-page, technical, and content-driven)Deep analytical skills, you're comfortable using GA4, Looker Studio, and ad platform data to make decisionsA clear understanding of eCommerce KPIs and how to impact themExperience managing multi-brand budgets and scaling campaigns responsiblyFamiliarity with Shopify, SEMrush, Screaming Frog, and affiliate networksA proactive mindset and a love for testing, learning, and iterating

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