Performance Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia CloudTech Group Full time

CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around fast, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.

We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.

Performance Marketing Strategy & Execution

  • Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
  • Manage campaign budgets and optimise for maximum ROI across all acquisition channels
  • Build tracking frameworks that capture every meaningful user interaction
  • Execute rigorous A/B testing methodologies to continuously improve conversion rates
  • Analyse user acquisition funnels and identify optimisation opportunities

Analytics & Reporting
  • Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories
  • Develop targeting segments that find our perfect customers
  • Develop dashboards to visualise performance and communicate results to stakeholders
  • Implement advanced targeting and segmentation strategies across platforms
  • Work with technical teams to optimise landing pages for conversion
  • Utilise marketing automation tools to improve campaign efficiency
  • Maintain expertise in emerging performance marketing technologies and approaches

Requirements
  • 7+ years of performance marketing experience
  • Fintech industry knowledge deep enough to explain blockchain at a dinner party
  • Equal passion for creative campaigns and spreadsheet analysis
  • A track record of driving results
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