Digital Marketing Manager

5 days ago

Melbourne, Victoria, Australia Family Doctor Full time

Location: Melbourne

Work Type: Consultant

DPA Status: Not Applicable

Modified Monash Number: Not Applicable
- Tired of working for an agency?- Looking to show off your digital skills within a rapidly growing company?- An opportunity exists for an enthusiastic marketing all-rounder, with a passion for digital. In this role, you will have responsibility for all websites, social media channels and activities, while growing existing channels for a nationwide medical practice group. You will work directly with the CEO and the Operations Team to manage all the marketing channels for the group.**Key responsibilities**
Your main duties and responsibilities will consist of but are not limited to:
- Developing and managing social media channels for all practices (LinkedIn, Facebook & Instagram)
- Developing, maintaining and optimising paid social media campaigns (Facebook Ads Manager, LinkedIn Campaign Manager).
- Develop a digital marketing campaign to develop the digital presence of each of the medical practices and improve patient engagement.
- Assist with marketing for recruitment of doctors and staff for practices.
- Promote the practices to nearby business and government employees and staff for employment medicals, preventative health measures and general medical services.
- Develop advertising and other promotional material to highlight practices location and services to the local community.
- Identify opportunities for further digital marketing development and promotion.
- Updating and managing the WordPress websites, including new content as required, addressing performance issues, updating doctor/staff/other details, updating practice changes, etc.
- Develop, monitor and report on campaign performance including analytics, ROI, recommending and implementing changes based on data-driven insights.
- Develop and maintain patient relationships to encourage patient engagement and re
- presentation.
- Other responsibilities and special projects that may be required from time to time.

**Qualifications**
- Diploma or higher in Digital Marketing

**Experience and Knowledge**
- Advanced communication skills both verbal and written.
- High level of computer literacy.
- Able to hit-the-ground-running.
- Experience working with Facebook Ads Manager and Google Ads.
- Immaculate personal presentation.
- Exceptional attention to detail.
- Ability to work autonomously
- Organisational and time management skills are a must.
- Highly energetic, results driven, and a strategic thinker who loves to solve problems.
- Ability to devise and review systems for operational efficiency and control.
- Working effectively under pressure.

**Job Classification**:
Category: Healthcare & Medicine

Sub Category: Management

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