National Key Account Manager, Catering

2 days ago

Sydney, New South Wales, Australia Red Bull Full time

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks.
Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year.
The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.This National Key Account Manager (NKAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for Red Bull Australia, specifically in leading Catering and Foodservice segments.
The NKAM will ensure the Red Bull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration.
In winning new distribution in leading Catering and Foodservice groups, the NKAM will step-change normalising Red Bull consumption with food in relevant consumption occasions including work, study, socialising, and drive.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Deploy hunting list system and diagnose mutual value propositions with potential customersDeploy category, data, and industry insights, developing value-add and benefit-based sell-storiesManage and overcome objections, influencing multiple key stakeholders and decision makersIncrease depth of distribution and negotiate target sales volume and financial outcomesDeliver outlet execution against Red Bull measures, in-store and onlineCreate customer launch programs & customer joint business plansEnsure Red Bull is activated at the point-of-decision and is included as an option in 'Meal Combos'Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchasesSecure mass placement of point-of-sale items in accountsDevelop promotional program inclusive of 'Limited Time Offers'Deploy Red Bull Consumer Promotions within Catering/Foodservice customersEngage and integrate Catering/Foodservice customers into Red Bull owned eventsDrive development of customer-specific consumer promotionFoster branded collaboration within Red Bull (with our Marketing team) and with the customerInput into the Red Bull business planning cycleUniversity Degree PreferredMinimum 5 years senior account manager experienceHas successfully worked with the leading Catering/Foodservice chains on the supplier sideUnderstands the Catering/Foodservice segment and knows key stakeholdersSuperior verbal and written communication skills, paired with strong presentation skills and commercial acumenAction orientated; follows through and drives outcomesTravel 30-40%National Key Account Manager, Catering & FoodserviceRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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