Brand & Partnerships Manager

2 weeks ago

Brisbane, Queensland, Australia Youi Pty Ltd Full time

Why Youi

Youi is a global company built on a passion for excellence and a burning desire to be the insurer of choice We are a pioneering company, changing the face of Insurance in Australia and we've only just begun. We have over 1700 staff globally and offices located in 3 countries. You too can become a part of our success story.

**About the role**
- Drive Youi's brand strategy to underpin business growth and consumer/small business trust, ensuring the Youi brand maintains a cohesive, consistent and distinctive presence in market.
- Leverage deep consumer and market insights to shape and communicate our brand positioning and reasons to buy.
- Consolidate insights to develop relevant segmentation criteria and briefs designed to attract distinct segments to Youi with tailored campaign approaches and messages.
- Own the sponsorship strategy for Youi, aligned to our brand positioning, key audiences and business goals.
- Develop and implement a brand-aligned community engagement strategy.
- Lead reactive and proactive PR for major news outlets with support from Youi's external supplier.

**About you**
- 7+ years in Marketing with proven experience in delivering against brand, customer, and commercial outcomes in either an agency or in-house capacity.
- Strategic thinker who can collaborate with and unify stakeholders to deliver a strong and trusted marketing framework recognised for its valuable contribution to the business.
- Experience working with media, creative and research agencies.
- Strong knowledge of brand and marketing strategy.
- Customer insights (qual and quant) experience.
- Solid analytic skills which involve compiling data, identifying trends, drawing conclusions, and making recommendations.
- A passion for putting the customer at the heart of everything you do.

At Youi, we believe that coming to work should be fun. So we pride ourselves on an awesome culture and working environment. With casual dress code, award winning health and wellbeing program, stunning Sunshine Coast location and a culture of high-performance - if you're looking for a career that mixes the serious side with a slice of fun, think Youi.

**How to Apply

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