Digital Marketing Manager

3 days ago

Melbourne, Victoria, Australia The Website Queen Full time

We are seeking an experienced and results-driven **Digital Marketing Specialist** to join our small, dynamic team. Based in our office in Melbourne's South-East suburbs, you will work closely with our company Director and Marketing Manager to drive our digital marketing efforts and contribute directly to business growth.

**Key Responsibilities**:

- **Campaign Management & Optimization**:

- Manage and optimize campaigns across **Google Ads, Google Tag Manager, Search Console**, and **Google Merchant Center**.
- Continuously monitor, test, and refine campaigns to maximize **ROI**, enhance brand equity, and achieve ambitious growth targets.
- Build forecasts, manage pacing, and optimize spending to ensure efficiency, transparency, and alignment with business objectives.
- **Content & Social Media Strategy**:

- Create, manage, and execute a monthly **content calendar** with consistent themes for our social media channels, including **Meta (Facebook/Instagram), YouTube, and LinkedIn**.
- Actively engage with our online community by interacting with users and responding to messages, enquiries, and comments.
- Produce shareable and engaging content appropriate for the industry that educates and supports marketing goals.
- **Website & SEO Performance**:

- Perform regular edits and updates to our **WordPress** website.
- Work with internal and external teams to continually improve website **SEO performance**.
- Regularly update company pricing using external database programs.
- **Influencer Relations**:

- Work directly with brand influencers to determine content deliverables that align with our brand and deliver engaging results.
- **Market Analysis & Reporting**:

- Stay ahead of digital trends, platform innovations, and competitor movements to unlock new growth opportunities.
- Track and report on key performance metrics to the Director and Marketing Manager, providing valuable insights and recommendations.

**What We're Looking For**:

- **Experience**: At least 3+ years of professional experience in a digital marketing role.
- **Proven Skills**: Demonstrated experience in managing the specific platforms and responsibilities listed above.
- **Proactive & Collaborative**: A self-starter who can work independently but also thrives in a collaborative, small-team environment.
- **Communication**: Excellent written and verbal communication skills, with a keen eye for detail and data-driven insights.

If you are a results-driven digital marketer looking for a part-time role where you can make a significant impact, we encourage you to apply.

**Job Type**: Part-time

Pay: From $34.00 per hour

Expected hours: 22.50 per week

Work Location: In person

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