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Mgr- Mktg Asst Au
2 weeks ago
ASSISTANT MARKETING MANAGER
Critical role to deliver campaigns & projects. Responsible for the execution of national promotional & retail campaigns, and other critical business projects, to drive traffic, revenue, franchisee profitability, and guest engagement; and achieve positive brand health.
**Key Competencies**:
1. Ability to work under pressure to meet deadlines across various projects
2. Experience delivering integrated marketing promotions
3. Understanding of all media channels, with a focus on digital and social media
4. Understanding of PR
5. Local area marketing experience
6. Data analytics
7. Exceptional written and verbal communication skills
8. Experience delivering campaigns to budget
9. Initiative and ability to problem solve
10. Positive attitude and strong work ethic
11. Attention to detail
12. Market and category knowledge
Bachelor's Degree in Marketing, Business, Advertising or related discipline
3-5 years' industry experience. Ideally 1-2 years' experience in an equivalent role
**Job Functions**:
Working collaboratively within a team of Assistant Marketing Manager(s), oversee & be accountable for the successful delivery of integrated ATL & BTL primary campaigns, plus other secondary campaigns, including but not limited to:
- Develop integrated campaign briefs (creative, production, media, PR, research, retail)
- Manage relevant project deliverables, timelines & supply dates to ensure each project is delivered to market as planned
- Execute & manage all relevant assets for each assigned campaign, including an accompanying channel plan
- Ongoing reactive management of campaigns in-market, including recommendations to adjust campaigns when required to meet business objectives
- Manage campaign marketing budgets to help ensure projects are delivered within required scope
- Assist with drafting marketing field communications as needed for each campaign/project assigned.
3. Daily management of key stakeholders (Agency Partners, Internal departments, BDAs, Franchise Owners)
4. Various administration tasks as assigned