Senior Manager, Growth Marketing

OverviewSenior Manager, Growth Marketing & Campaign – Western Union, Sydney, AustraliaJoin Western Union as a Senior Manager, Growth Marketing & Campaign.Role ResponsibilitiesStrategic Leadership & ExecutionDevelop and execute the marketing strategy for Australia, ensuring alignment with business objectives.Identify and act on growth opportunities through data-driven insights.Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.Ecosystem & Customer Life Cycle ManagementDevelop plans to leverage use cases towards driving maximum wallet share of customers.Clearly defined programs for each category within the ecosystem.Develop and implement data-driven strategies to increase customer lifetime value.Design and optimize customer loyalty programs to drive repeat purchases.Analyze retention metrics and identify opportunities for improvement.Customer Segmentation & TargetingUtilize data analytics to segment customers based on behavior, preferences, and demographics.Develop tailored marketing strategies for each segment to maximize engagement and conversion.A/B test campaigns to refine segmentation and targeting strategies.Data Analysis & Insights ReportingLeverage analytics tools to track customer behavior and campaign performance.Provide actionable insights and recommendations to improve marketing ROI.Regularly report on retention, LTV, and other key performance indicators (KPIs).
Team Leadership & Business AcumenLead and mentor a team, fostering a culture of innovation, ownership, and accountability.Drive business performance by linking marketing efforts to revenue growth and customer retention.Translate customer insights into actionable marketing plans that drive engagement and conversion.Digital ExpertiseDevelop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels.Leverage new digital strategies to enhance brand visibility and customer acquisition.Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.Pricing & ROI-Driven Decision MakingWork closely with pricing teams to develop competitive pricing strategies.Analyze marketing ROI and adjust strategies for optimal performance.Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth.Role RequirementsTo be successful in this role, end-to-end experience in digital marketing within Asia Pacific.12+ years of experience in marketing, digital performance, and retail marketing, preferably in financial services, remittances, or payments.Strong expertise in customer insights, pricing, and business strategy.Proven track record of driving paid performance marketing campaigns and maximizing ROI.Experience in managing teams and working in a fast-paced, multi-market environment.Strong analytical skills with the ability to turn data into action.Growth mindset, entrepreneurial approach, and a passion for execution.Additionally Focusing OnDigital AcquisitionRetail MarketingCustomer Segmentation and TargetingData Analysis and InsightsCollaboration and Campaign ExecutionWe make financial services accessible to humans everywhere.
Join us for what's next.Western Union aspires to be the world's most accessible financial services company — transforming lives and communities.
We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and retail financial ecosystem that help our customers achieve their personal goals.Just as we help our global customers prosper, we support our employees in achieving their professional aspirations.
You'll have plenty of opportunities to learn new skills and build a career, as well as receive a rewarding compensation package.
If you're ready to help drive the future of financial services, it's time for Western Union.
Learn more about our purpose and people at /.
BenefitsYou will have access to multiple health insurance options, accident and life insurance, and resources for development and training, in addition to a range of other global employee benefits.The following location-specific benefits also apply (note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment).
Your Australia Specific Benefits IncludeLife / Accident CoverageSuperannuation PlanPaid Time OffsEmployee WellnessGlobal Recognition and Rewards ProgramsWe are passionate about our diversity.
Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve.
We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status.
The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.Estimated Job Posting End Date: 09-30-2025Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: Financial Services and Banking
#J-18808-Ljbffr