Ecommerce Specialist

Our Marketing team has a brilliant opportunity for an eCommerce Specialist to join the team. This position will be responsible for the visual merchandising of our product range on our websites whilst improving navigation and discoverability of products we sell.

Reporting to our Head of Marketing Content & Merchandising, this role partners closely with our Purchasing team, and you will develop a deep understanding of our product categories through market research and analysing data to create the optimal shopping experience for our customers.

If you're customer centric with a sound understanding of optimising customer shopping journeys and experiences, this is a perfect role to enhance your career with an industry leading Marketing team and pure-play eCommerce pioneer
- Please note, this role is known internally as an Online Merchandising Specialist**In this role you'll be responsible for**:
- Building knowledge of categories, and how customers shop the categories, through extensive online research, close collaboration with the Purchasing team, and deep dive into Google Analytics and other web data
- Researching product specification requirements in all categories to set the standards of product information to source from suppliers
- Working closely with the Purchasing team to implement product merchandising best practices and quality control processes
- Performing ongoing maintenance and updates on site, including navigation, search optimisation, category and product page updates, to keep the content fresh, engaging and in line with the promotional plan and seasonal trends
- Conducting customer and competitor research to build a deep understanding and best in class category merchandising
- Analysing visitor browsing, purchasing behaviour, and customer journeys across multiple channels, devices, and touchpoints, to ensure our visual communication places the customer front of mind
- Supporting data analysis to drive business and inform product strategies, including regular reporting and research
- Partnering with Purchasing, Marketing, and Engineering teams to support website improvement initiatives
- Continually looking for opportunities to improve website content, functions, existing processes, and partner with the broader business to achieve this

**To be successful in this role, you should be**:
- University Degree qualified in a relevant field (Marketing, Communications or similar)
- Experienced in, or have been exposed to, Online Merchandising, Digital Marketing, Website Layouts, Category Management or CX functions; preferably in a Retail or eCommerce environment
- Passionate about understanding consumer behaviour and improving customer experience
- Highly analytical and ready to delve into data - you'll be working in the detail and making recommendations on what you find
- Experience with web analytics tools (e.g. Google Analytics) is preferred
- Exceptional multitasking abilities - you'll be managing a high volume of tasks simultaneously without missing a beat
- A whiz with Microsoft Excel (we're talking VLOOKUP and pivot tables, not SUM and AVERAGE - and we will test your capabilities)
- Inquisitive and ready to be challenged - we're not afraid of putting in hard work to deliver a superior product- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand's eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You'll be empowered to achieve positive outcomes and your work will have a real impact
- You'll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more

**To apply**

Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.

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