Digital Media Specialist

1 week ago

Melbourne, Victoria, Australia Sportsbet Full time

The digital landscape is continuously evolving, and we need a media specialist who will evolve how we buy and plan our media to reach our target market while delivering a rich customer experience for prospects and existing customers.

**About Us**

At Sportsbet, we're united behind our purpose to "Bring Excitement to Life" for our 2 million customers (and growing). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we're a global player, but in Melbourne, Sydney and Darwin we're a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams).

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

**About The Role**

**Responsibilities Include**:

- Evolve how we buy and plan our digital media channels to deliver rich customer experiences across the sport and racing calendar
- Lead ownership of our ad-tech stack and analytical tools, including project-based work that aims to drive operational efficiencies across the team
- Support the team on campaign planning, optimisation and post campaign reporting
- Work with the team and our media agency with the aim of maximising effective brand awareness (core metrics include reach, attention and SOV) to drive TOMA and new customer acquisition/reactivations and existing customer retention.
- Support budget management and pacing as well as commercial negotiations and partnership strategy
- Manage and track the campaign budgets and ensure campaigns are reconciled with invoices.

Please note, this is a 12 month fixed term contract.

**About You**

You will be a brilliant team player and mentor for those around them. Along with this, someone who has:

- Ideally 4 years' experience working in the Digital Media and Technology landscape
- A strong background in campaign setup and managing the QA process
- Ability to complete campaign analysis, gaining insights and to better understand existing performance and identify new opportunities and trends
- Knowledge of online audience data and how it can be used to advertise
- Strong commercial acumen with the ability to manage multiple stakeholders both internally and externally

**The Perks**

We work hard and play hard, so along with a competitive salary, here's some of our other perks:

- 25 days annual leave (that's right, a whole extra week)
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- End of trip facilities with an onsite table tennis and pool table

**What's the Green Tick Feeling?**

Well, it's different for everyone, yet unites us all. It's the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you're thriving when working at Sportsbet.

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