Head Of Digital

Add expected salary to your profile for insightsPeace Lily () is a leading sustainable bedding and natural latex mattress e-commerce brand based in Moorabbin, Australia, operating in Australia, New Zealand, and now in the United States.Founded with a clear mission – to create a healthier, more restful sleep experience without compromising the planet – Peace Lily designs products that are 100% non-toxic, comfortable, and sustainably made.
We proudly operate our own 3 manufacturing facilities in Sri Lanka, overseeing every step of the process – from sourcing latex directly from local rubber farmers under fair trade principles to crafting each piece with care.
This vertical integration ensures high-quality, sustainable, and transparent products, making us Australia's first farm-to-mattress mattress brand.By combining natural materials, we promote environmental and social responsibility while delivering durability and comfort.The roleWe seek a highly motivated Head of Digital to lead our growth across domestic and international markets.
You will manage digital marketing and branding strategies across various countries.The ideal candidate has a proven track record in performance marketing and e-commerce growth, with expertise in Google Ads, Meta Ads, and digital acquisition strategies.
Experience with Shopify optimization and CRO is a plus.
The role focuses on marketing strategy and execution, maintaining brand consistency to drive traffic, conversions, and revenue.ResponsibilitiesDevelop and execute data-driven marketing strategies to increase brand awareness, website traffic, and sales.Manage and optimize Google Ads and Meta Ads campaigns focusing on ROAS.Create and test new customer acquisition channels with a focus on ROAS.Manage remote marketing team members overseas.Collaborate with creative teams to produce high-performing ad creatives and landing pages.Implement retention marketing through email, remarketing, and audience segmentation.Review and approve copywriting to ensure quality and brand voice.Refine content for sustainability initiatives to ensure clarity and brand alignment.Monitor analytics to identify trends and refine campaigns.Stay updated on market trends and competitor activities.Support product launches with market research.Required Skills & ExperienceMinimum 5+ years in digital marketing, ideally in e-commerce.Proven success managing Google Ads, Meta Ads, and TikTok campaigns.Experience in growing sales through strategic marketing.Knowledge of CRO, SEO, SEM, social media, and email marketing.Strong analytical skills to translate data into strategies.Experience managing Shopify stores.Excellent communication and collaboration skills.Knowledge of the bedding industry or sustainable e-commerce (preferred).
Experience with project management tools like Slack & ClickUp (preferred).3 years leading an e-commerce brand.We offer excellent career growth, a competitive salary, and the chance to work in a fast-growing, mission-driven brand.
Join us to play a key role in expanding Peace Lily into new international markets.
We are transparent, passionate, and innovative, offering opportunities to grow and make a significant impact through your ideas and efforts.If interested, please send your CV and Cover Letter to (emailprotected).
Shortlisted candidates will be contacted.
For more info, visit , applicants, skills matchYour application will include questions on your right to work in Australia, expected annual salary, and notice period.
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