Head of Strategy

About Zib Digital

Zib Digital is Australia and New Zealand's leading digital performance agency. For over 15 years, we've been helping businesses grow through data-driven digital strategies that deliver real results. Our services include SEO, Google Ads, Social Media Marketing, and Web Development — all designed to drive traffic, leads, and sales.

With offices across major cities and a growing network of franchise partners, we support hundreds of clients and partners with high-performing digital marketing solutions, backed by strategic insight, commercial understanding, and a passion for excellence.

Position Summary

The Head of Strategy is a key leadership role responsible for driving strategic excellence across all client-facing and internal commercial functions. This person will serve as the strategic brain behind Zib Digital's digital solutions — shaping campaign architecture, supporting the sales team, guiding client strategy, and helping franchise partners convert opportunities and retain key accounts.

This is not a back-office strategist role — it's a front-facing, commercially-savvy leadership position that requires strong digital acumen, confidence in boardroom conversations, and a deep understanding of performance marketing principles.

The role is part of the Production leadership team for Australia and New Zealand.

Key ResponsibilitiesStrategic Leadership & Vision

• Lead Zib's digital strategy function across SEO, SEM, and Paid Social with a focus on performance outcomes
• Define and continuously evolve our go-to-market strategy, ensuring our service offering remains competitive and best-in-class
• Translate complex client needs into tailored, scalable digital solutions
• Guide the evolution of Zib's digital packages, ensuring they align with market trends and client goals

Commercial Support

• Collaborate closely with franchise partners, BDMs, and the leadership team to help win new business opportunities
• Oversee audit requests from sales team and coordinate the outcomes with production
• Attend key sales meetings, contribute to pitch strategy, and present complex digital strategies in a clear, commercially compelling way
• Develop high-impact strategic documentation and pitch materials to support sales and retention efforts
• Oversee the strategic direction of key accounts, ensuring alignment between client objectives, campaign execution, and results
• Provide thought leadership and guidance to internal account teams on performance marketing strategy and client growth planning
• Lead strategic workshops, onboarding sessions, and quarterly reviews for high-value clients
• Stay ahead of trends in digital marketing, emerging tech, and platform changes
• Identify new revenue opportunities, partnerships, and strategic growth areas
• Represent Zib Digital in key industry events, forums, and leadership conversations

What Success Looks Like

• Increased win-rate on new business pitches and high-value proposals
• High retention and satisfaction rates for strategic clients
• Commercial performance of our packages and products improves year-over-year
• Strategic alignment across departments, partners, and campaign execution
• Zib is seen as a market leader in digital performance strategy

Key Requirements

Experience:

• 6+ years in digital marketing with a focus on performance marketing (SEO, Google Ads, Paid Social)
• Proven success in a digital strategy, commercial, or solutions-focused leadership role
• Demonstrated experience presenting and closing strategic solutions with medium to large clients
• Experience leading teams and collaborating across departments

Skills:

• Deep knowledge of performance marketing platforms and tools
• Exceptional communication and presentation skills
• Commercially minded, able to link digital performance to business impact
• Confident in leading client conversations, workshops, and high-stakes pitches
• Able to simplify complex ideas and deliver actionable strategies

Personal Attributes:

• Entrepreneurial mindset with a passion for growth
• Hands-on, solutions-oriented, and highly collaborative
• Energetic, persuasive, and comfortable in fast-paced environments
• Curious, analytical, and always looking to improve

What We Offer

• A senior leadership role in one of the most respected digital agencies in the region
• Direct access to a high-performing leadership team and ambitious franchise network
• Ability to shape the future of Zib's product and strategy offering
• A collaborative culture where innovation and ideas are valued
• Flexibility and autonomy to lead with impact
• Opportunities for growth, leadership, and expansion across ANZ

Where in the world would you be based?

This role is located at ZIB Melbourne office, reporting to the Head of Production.

An outstanding package is on offer and an opportunity to learn as part of a terrific culture.

How do you join the ZIB team?

We need to know you really want to join our team, so we only consider applications with a specific cover letter OR short video and resume that helps us see why you stand out. These can be emailed to sam.knights@zibdigital.com.au if needed.

Generic cover letters will not be considered – this role means too much to us.

Applications with no cover letter/video will not be accepted.

We look forward to meeting you.

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