Data Analyst

We are a leading Conversion Rate Optimisation (CRO) Agency seeking a skilled **Data Analyst** to join our team and play a key role in optimising our clients' digital experiences and conversion performance. In this role, you'll go beyond reporting — diving deep into **user behaviour**, **conversion funnels**, and **testing data** to help identify what's working, what's not, and what to do about it.

You'll combine qualitative and quantitative insights using tools like **Google Analytics, heatmaps, session recordings, usability testing platforms**, and **A/B testing results** to uncover friction points and opportunities. Your analysis will directly influence strategy and experimentation across websites, landing pages, and campaign touchpoints.

**Key Responsibilities**:
**Web Analytics & Performance Monitoring**
- Use **Google Analytics** and similar platforms to track website traffic, conversion rates, and behavioural flows.
- Build and monitor custom events, goals, and segments to understand key drop-off points and success metrics.
- Identify anomalies or shifts in performance and investigate root causes.

**Conversion Funnel & User Journey Analysis**
- Analyse **end-to-end user journeys** across the conversion funnel (homepage, product/category pages, forms, checkout, etc.).
- Highlight areas of **user friction** and missed opportunities using scroll maps, click maps, and attention maps.

**A/B Testing & Experiment Analysis**
- Work closely with the experimentation team to analyse test outcomes and produce clear, **statistically valid** post-test reports.
- Provide insights on **which segments were impacted** and why, and make recommendations for follow-up experiments.
- Validate test reliability and statistical significance using appropriate methodologies.

**User Behaviour Tools**
- Use **heatmaps**, **session recordings**, and **usability testing tools** (e.g. Hotjar, Clarity, Contentsquare, Maze) to explore how users interact with websites.
- Segment user feedback and behavioural patterns by device type, traffic source, and audience segment.

**Insight & Recommendation Delivery**
- Translate data into **clear insights and prioritised recommendations** that can be acted on by UX designers, copywriters, and developers.
- Present findings in internal meetings and **client presentations**, ensuring complex data is communicated clearly and persuasively.

**Campaign & Channel Performance Support**
- Help identify which marketing channels (SEO, paid search, social, etc.) are contributing to valuable traffic and conversions.
- Support client decision-making by tracking **ROI on CRO initiatives** and paid campaigns.

**Data Visualisation & Reporting**
- Build **dashboards and data visualisations** to provide at-a-glance insights into performance and testing results.
- Tailor reports to different audiences (marketers, designers, execs) with the right level of detail.

**Implementation Support & Data Accuracy**
- Assist with setting up analytics tools, tag management (e.g. GTM), and A/B test tracking.
- Conduct quality assurance to ensure **data accuracy** and reliability.

**Client Collaboration & Strategy Alignment**
- Work directly with clients to understand their goals and ensure data work aligns with broader **CRO strategy**.
- Participate in discovery workshops and strategy planning sessions to contribute to research and hypothesis development.

**Qualifications**:

- Bachelor's degree in Business, Marketing, Psychology, Statistics, or a related field.
- Proven experience working with Google Analytics (GA4 preferred) and interpreting digital behaviour data.
- Strong working knowledge of **conversion rate optimisation**, digital user journeys, and testing methodologies.
- Experience with tools such as **Hotjar, Microsoft Clarity, Crazy Egg, FullStory, Maze**, or similar platforms.
- **Experience with Contentsquare is highly beneficial** — especially for understanding digital experience metrics like zone-based heatmaps and journey analysis.
- Proficiency in **A/B test evaluation**, statistical analysis, and post-test reporting.
- Excellent communication skills — able to translate technical findings into actionable business insights.
- Experience working directly with clients and cross-functional teams.
- Strong attention to detail and a passion for identifying hidden stories in the data.
- Bonus: Familiarity with SQL, Looker Studio, Power BI, or other data platforms.

**About Never Guess**

Never Guess is a 100% dedicated conversion rate optimisation (CRO) and testing agency based in Sydney. We help our clients better understand their customers — and turn that insight into action.

We're a small, entrepreneurial team with a passion for **client delight**, **personal growth**, **continuous learning**, and **having a great time doing meaningful work**.

Our team includes specialists in **copywriting, behavioural psychology, user research, analytics, UX design, development**, and **project management**. We're gr