Integrated Marketing Lead

7 days ago

Melbourne, Victoria, Australia Bupa Full time

Bupa is more than just health insurance. Bupa's General Insurance (GI) provides cover for your home, landlords, car, pet and travels. We protect what you value.

Our GI Marketing team have an opening for a creative digital marketing professional to join Bupa General Insurance team in the role of **Integrated Marketing Lead**. _This is a permanent role and may be based at our Brisbane, Melbourne or Sydney offices when you aren't working from home._

**The opportunity**

Working closely in a small team with the Head of Marketing GI, you'll manage the execution of a 12-month calendar of marketing activities including acquisition, brand, regulatory and business activities to customers to build awareness and drive acquisition leads to achieve annual business targets for GI.

With your engaging and innovative approach, you'll partner with different areas of the business to drive GI's channel activation, campaign delivery, monitoring and importantly, measurement of media performance. Core responsibilities will be campaign delivery, performance reporting, insights and marketing trends.

**What do I need?**

This role requires a creative and curious digital marketing professional, with experience in delivering diverse campaigns and advanced analytic/excel skills to measure campaign performance.

**You'll also bring**:

- Marketing technical skills, including a minimum of 2 years' experience delivering digital marketing campaigns with deep knowledge of digital acquisition channels and an understanding of white label marketing,
- Advanced analytical skills, with recent experience measuring campaign performance, displaying insights and curiosity to search current and future trends.
- Team spirit, you deliver your best when collaborating with your team and stakeholders

**What's in it for you?**

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people's health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do - helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier - our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health - from mental and physical, to financial, social and environmental wellbeing.

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