
Social Media Producer
3 days ago
Company Description
Nine is Australia's largest locally owned media company - the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.
**Job Description**:
Reporting to the Head of Social and working closely with the Today Show team, this fast
- paced and exciting role is responsible for (among other things) implementing and executing a social media strategy for the 'Today' brand and working with the Today Show team to create great social media content around the show that amplifies the brand and people working on it.
Key objectives include - improving audience engagement and reach; producing social content (video, stories, copy and more) and developing insights/reports to shape ongoing social media strategy.
Key responsibilities include:
- Executing social media strategy for the 'Today' brand including all relevant accounts, channels, tone of voice, frequency of communication and moderation,
- Management of all social media platforms associated with Today Show.
- Working with producers and reporters in the creation and publication of relevant, original, shareable and high-quality content
- Maximise audience social media reach and engagement for all Today content
- Maximise referral traffic to relevant digital assets
- Maintain community management and moderation standards as per network strategy;
- Implementation of brand social media marketing campaigns,
- Develop and proactively share insights/reports with Head of Social, relevant 9News and current affairs staff and the broader Social, Video, Editorial and Marketing teams
**Qualifications**:
- Well-rounded knowledge of all social media platforms, including emerging social and marketing trends; practical experience working with Social Media platforms for a largescale business or brand preferable
- Seamless verbal and written communication skills, including excellent use of correct spelling and grammar
- Well-developed, practical experience with Adobe Photoshop and Adobe Premiere Pro
- Prior experience in broadcast news and/or digital news
- Must have genuine interest in daily news and current affairs
- Ability to analyse, review and report on the effectiveness of content and audience sentiment
- Highly organized with strong attention to detail
- Able to work well in a fast-paced, dynamic environment
Additional Information
**Life at Nine**
Nine is a people business. Being part of the team means you'll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:
- Career development and quality training
- Up to 16 weeks paid primary carer's parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners
**Our Commitment to Diversity and Inclusion**
- Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes._
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