Digital Media Lead

Overview
Chanel is a world leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide. Chanel is dedicated to creating conditions for people to perform at their best, building on their strengths, and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people.
Chanel is now recruiting an agile and transformational Digital Media Lead to be responsible for digital strategy and innovation to deliver the best in market campaigns.
Responsibilities
You will connect digital media, .com and e-business. You will be responsible for leveraging your knowledge to develop strategy and plan architecture.
You will work alongside cross-functional and divisional stakeholders to capture business objectives in campaign outcomes across digital.
You will plan strategies to optimize paid search and performance and manage, influence & negotiate with external vendors.
You will oversee the Media Agency digital workflow for seamless implementation and execution. You will be accountable for performance and delivery of set KPIs, reporting to the Corporate Media Manager.
You will be a trusted source of digital media expertise across the business, with experience of:
Connected Television (Subscription e.g Netflix / Free to air)
SEM (Search Engine Marketing – Google, Yahoo, Bing – Search & Shopping) SEO (Search Engine Optimisation)
Performance Marketing
Qualifications
Tertiary qualifications in Communications, Media or a related discipline
Google Ads Certification and demonstrated experience working with SEM, SEO
Several years' experience as a digital media professional, ideally with experience gained with a mix of in-house and agency
Management/experience in execution of digital marketing strategies and performance media to accelerate e-commerce channel
Experience in luxury will be an added advantage
Solid understanding of the digital ecosystem and the relationship between channels
Ability to technically communicate and translate for diverse audiences
Precise attention to detail, organisation and process
Natural data proficiency across analytics, tracking and reporting
Results driven for continuous improvement
Insightful and perceptive when managing relationships
Highly collaborative with a desire to preserve brand equity through purposeful actions
Specialisation in media planning tools and ad servers including but not limited to Ads Manager platforms, Google Analytics and IAS Dashboard
Knowledge of DMP, DSP and CDP platforms and emerging practices
Benefits
What Chanel Can Offer You: In this position, you will have the opportunity to further develop your skills in luxury retail management and client service, through career planning resources, development through formal training programs (in-house and externally), coaching and more.
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programs, learning and development opportunities, and parental leave for all parents globally.
We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. We are an Equal Employment Opportunity Employer and personal attributes do not form part of the selection process. Our team is selected solely for their talents and capabilities. We welcome the opportunity to learn how we can leverage your unique abilities and experiences to drive us forward.
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