Senior Integrated Marketing Manager

OverviewAt World Wide Technology, we work together to make a new world happen.
Our important work benefits our clients and partners as much as it does our people and communities across the globe.
WWT is dedicated to achieving its mission of creating a profitable growth company that is also a Great Place to Work for All.
We achieve this through our world-class culture, generous benefits and by delivering cutting-edge technology solutions for our clients.
Founded in 1990, World Wide Technology (WWT) is a global technology solutions provider leading the AI and Digital Revolution.
With more than $20 billion in annual revenue, WWT combines the power of strategy, execution and partnership to accelerate digital transformational outcomes for large public and private organizations.
Through its Advanced Technology Center, a collaborative ecosystem of the world\'s most advanced hardware and software solutions, WWT helps clients and partners conceptualize, test and validate innovative technology solutions for the best business outcomes and then deploys them at scale through its global warehousing, distribution and integration capabilities.With over 10,000 employees and more than 55 locations around the world, WWT\'s culture, built on a set of core values and established leadership philosophies, has been recognized 13 years in a row by Fortune and Great Place to Work for its unique blend of determination, innovation and creating a great place to work for all.
With this culture at its foundation, WWT bridges the gap between business and technology to make a new world happen for its customers, partners and communities.Want to work with highly motivated individuals on high-performance teams?
Join WWT today
ResponsibilitiesDesigns, implements and owns Regional account-based marketing plans, rooted in research and insights.
Includes development of timelines, budgets, SF campaign management and execution of deliverables, including obtaining the appropriate approvals and development of creative briefsDrives brand awareness, customer acquisition, expansion and retention aligned with sales and partner prioritiesDeliverables of integrated marketing campaigns may include digital/social ads, events, OOH, signage, video, collateral, website content, email nurture campaigns, PR, articles, blogs, podcasts, and other customer-facing sales enablement materialsDeeply understands each Region and their customers' pain points, as well as WWT's overall go-to-market strategy, associated solutions, markets served, service offerings and strategic partnersIn partnership with the Sales Marketing Directors/VPs, advise sales leadership on the best marketing and media mix to deliver against their core value proposition and priority GTMs, to drive positive business resultsDevelops messaging and content deliverables that articulate World Wide Technology's capabilities, working vertically and horizontally to create better consistency and messaging across brand, solution and sales marketingDirects agencies to develop and ensure flawless execution of marketing campaignsLeads/Assists in market research and competitive benchmarkingWorks in partnership with the Event Marketing Team to develop exceptional company and customer eventsDevelops and manages relationships with key sales and other marketing stakeholders that are internal clients of the Sales Marketing Team.
This may include Sales leadership, Services leadership, Engineering leadership, and other key executivesManages marketing dashboard and set, track and analyze marketing efforts with regular qualitative and quantitative-driven check-ins with leadershipEnables and drive lead follow-up with sales and sales development teamsBuilds strong relationship with and collaborate with OEMs for the purpose of obtaining funding for campaignsAbility to forecast and report out on budgetary mattersUnderstands business priorities and identify process improvements to create efficiencyTracks and helps drive completion of key deliverables and follow up on outstanding itemsMaintains a keen understanding of industry trends affecting clients, and use the trends to make strategic recommendationsEducationBachelor's Degree in Arts/Sciences (BA/BS)Work ExperienceA minimum of 8 years\' progressive experience in a related fieldOther Work Experience8-10 years of Marketing experience with demonstrated success in developing strategies in direct, indirect, digital, field and account-based marketing programsManagement experience preferredOEM/Channel experience preferredB2B experience at a corporation or agency preferredExperience and/or knowledge of content and digital strategies to support the entire buyers\' journey -- from awareness through loyaltyProject management experience with ability to simultaneously manage multiple projectsKnowledge, Skills, And AbilitiesProficient computer skills (PowerPoint, Microsoft Word, Excel, Salesforce, Marketing Platforms, and other key technologies)Ability to work independently and as a team across different departmentsAbility to analyze and interpret data- think strategically- and translate this thinking into recommendations and measurable actionsExcellent oral, written, and presentation skillsStrong attention to detail and organizational skillsStrong relationship building skillsThe well-being of WWT employees is essential.
So, when it comes to our benefits package, WWT has one of the best.
We offer the following benefits to all full-time employees:Health and Wellbeing: Combined Health Insurance, Employee Assistance Program, Wellness programFinancial Benefits: Competitive pay, Profit Sharing, Life and Disability Insurance, Tuition ReimbursementPaid Time Off: PTO & Holidays, Parental Leave, Sick Leave, BereavementWe strive to create an environment where all employees are empowered to succeed based on their skills, performance, and dedication.
Our goal is to cultivate a culture of belonging that encourages innovation, collaboration, and respect for all team members, ensuring that WWT remains a great place to work for All
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