Sem Specialist

50% staff discount on childcare fees
- 17.5% annual leave loading
- On-site parking in a convenient location (Summer Hill)

Are you passionate about search marketing and ready to take on a dynamic role with a leading national brand? Montessori Academy, Australia's largest Montessori childcare group, is looking for an experienced SEM Specialist to manage our Google Ads and SEO strategy. This is a fantastic opportunity to drive performance marketing for a well-established early education brand that continues to grow across Australia.

**About Us**

**Why Join Montessori Academy?**
- Work for Australia's largest Montessori childcare provider, making a real impact in education
- Collaborative team environment with ongoing learning and development opportunities
- Make a difference by helping families find the right early learning solutions for their children
- Heavily subsidised childcare at your preferred Montessori Academy childcare service

**What You'll Be Doing**
- Google Ads and Meta Strategy & Management: Plan, execute, and optimise high-performing Google Ads and Meta Business campaigns across Search, Display, and Performance Max
- SEO Strategy & Implementation: Improve organic search performance through technical SEO, content optimisation, and link-building strategies
- Performance Monitoring & Reporting: Use GA4 and other analytics tools to track campaign performance, analyse trends, and provide actionable insights
- Budget Management: Allocate and optimise ad spend to achieve the highest return on investment (ROAS)
- Keyword Research & Competitive Analysis: Identify high-value keywords and market trends to improve paid and organic search performance
- Landing Page Optimisation: Collaborate with our internal marketing team to enhance landing pages for better conversion rates
- Local SEO & Page Optimisation: Optimise Montessori Academy's local centre pages to rank on page one of search results, leveraging location-specific keywords, structured data, and high-quality content to improve visibility and attract local enrolments
- Stakeholder Communication: Present strategy updates, performance reports, and growth opportunities to internal stakeholders
- Testing & Experimentation: Run A/B tests to continuously refine ad copy, bidding strategies, and audience targeting
- Blog Writing & Keyword Optimisation: Develop high-quality, SEO-driven blog content that highlights Montessori Academy's expertise as Australia's leading Montessori education provider. Ensure all content is optimised for search, incorporating targeted keywords and best practices to improve visibility and engagement

**What We're Looking For**
- 5+ years experience in SEM Marketing with a strong track record of managing Google Ads campaigns
- Deep understanding of SEO principles, including on-page, off-page, and technical SEO
- Experience with WordPress CMS, including basic HTML, CSS, and plugin management
- Proven ability to optimise ad spend and improve ROI
- Experience using GA4, Google Tag Manager, and other analytics tools
- Strong data analysis skills - you can turn numbers into actionable insights
- Excellent communication and presentation skills - you can clearly explain strategy and performance to key stakeholders
- Ability to work independently and manage multiple campaigns at scale
- Familiarity with the childcare/education sector or multi-location businesses is an advantage

**How to Apply**
If you're a results-driven SEM Specialist looking for an exciting opportunity, we'd love to hear from you

To apply, submit your resume and a cover letter that includes:

- Your experience managing Google Ads and Meta campaigns
- Summary of your SEO expertise
- Details of the software and CMS you're familiar with
- Examples of how you've improved campaign performance in past roles
- Why you want to work at Montessori Academy

Join us and be part of a mission-driven team that is shaping the future of early education in Australia