Industry Marketing Manager

2 weeks ago

Perth, Western Australia Bebeemarketing Full time

Industry Marketing Leader
We are seeking a seasoned marketing professional to drive our go-to-market presence in the Australian Not-for-Profit (NFP) sector. This role will blend partner enablement, content development, social presence, and field marketing to build Ortto's profile and credibility within the sector.
Partner Enablement:
Develop and execute co-marketing initiatives with integration partners (e.g., Salesforce NPSP/NPC, Raisely, Blackbaud).
Build partner playbooks, enablement materials, and joint campaigns that highlight how Ortto drives NFP success.
Support partner-led forums and events with collateral, case studies, and speakers.
Content Development - Create NFP-specific assets (case studies, blogs, guides, webinars, landing pages) tailored to sector priorities.
Capture and share customer success stories that showcase impact and build advocacy.
Repurpose content across channels for maximum reach and relevance.
Key Responsibilities
Social Presence & Thought Leadership:
Manage and grow Ortto's presence on LinkedIn and NFP sector platforms.
Publish consistent, high-value content that demonstrates expertise and builds engagement.
Elevate Ortto's voice in sector conversations through trends, insights, and commentary.
Field Marketing & Event Management:
Plan and execute a calendar of NFP-focused events: webinars, in-person forums, partner events, and sponsorships.
Own event logistics end-to-end (planning, promotion, delivery, post-event reporting).
Collaborate with Sales and Partners to maximise event ROI and generate meaningful engagement.
About You
4+ years of B2B marketing experience in SaaS, martech, or the not-for-profit sector.
Proven ability to deliver partner marketing, content programs, and event campaigns.
Strong writing skills with experience tailoring content for specific audiences.
Confident in managing social presence and building thought leadership.
Hands-on project manager with experience running both digital and in-person events.
What We Offer
A competitive base salary and commission structure.
Access to our Employee Stock Option Program (ESOP) after 12 months of service.
An open-door policy to learn from world-leading product and development teams.

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