Industry Marketing Manager

Industry Marketing Manager - Not for Profit
We're looking for a Marketing Manager to lead our go-to-market presence in the Australian Not-for-Profit (NFP) sector. This role blends partner enablement, content development, social presence, and field marketing to build Ortto's profile and credibility within the sector.
You'll collaborate with our wider Marketing, Product, and Sales teams to deliver co-marketing with key partners, produce high-quality content, manage events, and grow a strong social voice that positions Ortto as the trusted marketing automation platform for NFPs.
Key Responsibilities
Partner Enablement
Develop and execute co-marketing initiatives with integration partners (e.g., Salesforce NPSP/NPC, Raisely, Blackbaud).
Build partner playbooks, enablement materials, and joint campaigns that highlight how Ortto drives NFP success.
Support partner-led forums and events with collateral, case studies, and speakers.
Content Development - Create NFP-specific assets (case studies, blogs, guides, webinars, landing pages) tailored to sector priorities.
Capture and share customer success stories that showcase impact and build advocacy.
Repurpose content across channels for maximum reach and relevance.
Social Presence & Thought Leadership
Manage and grow Ortto's presence on LinkedIn and NFP sector platforms.
Publish consistent, high-value content that demonstrates expertise and builds engagement.
Elevate Ortto's voice in sector conversations through trends, insights, and commentary.
Field Marketing & Event Management
Plan and execute a calendar of NFP-focused events: webinars, in-person forums, partner events, and sponsorships.
Own event logistics end-to-end (planning, promotion, delivery, post-event reporting).
Collaborate with Sales and Partners to maximise event ROI and generate meaningful engagement.
About You
4+ years of B2B marketing experience in SaaS, martech, or the not-for-profit sector.
Proven ability to deliver partner marketing, content programs, and event campaigns.
Strong writing skills with experience tailoring content for specific audiences.
Confident in managing social presence and building thought leadership.
Hands-on project manager with experience running both digital and in-person events.
Familiarity with the AU NFP landscape and tech stack (Salesforce, Raisely, Blackbaud) is a plus.
4.5 day working week
Home office set-up allowance - Region-specific
Home office ongoing allowance - Region-specific
A competitive base salary and commission structure
All team members have access to our Employee Stock Option Program (ESOP) after 12 months of service.
Open door policy to learn from world-leading product and development teams.
About Ortto
Ortto is an Australian-founded customer data, messaging and analytics platform. Since our launch, we have empowered over 10,000 businesses to grow faster with data-driven marketing automation. Ortto helps online businesses unify their customer data with their CDP (Customer Data Platform), segment key audiences across the customer lifecycle, activate these audiences with personalized, omnichannel customer journeys, and analyze their business with reporting and analytics tools.
Ortto embraces flexible work, with team members working remotely across the globe, and a head office in Sydney. We are backed by investment partners including Blackbird Ventures, Salesforce, Southern Cross Ventures, and Rembrandt Venture Partners. We are a profitable company with a big future and are looking for the best talent to join the team and be part of our long-term vision.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: IT Services and IT Consulting
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