Pr Manager

16 hours ago

Brisbane, Queensland, Australia Dept_Physloc Full time

Develop, implement and manage brand PR communications efforts for ANZ, working alongside the broader

marketing team to ensure PR is an integrated part of campaign execution across all ATL channels.
- Ensure PR activities are aligned to the broader Marketing and Brand strategy, as directed by the SMM and HOM
- Build and foster relationships with various publics including media, members of the community, partners, public affairs offices, non-governmental organizations, consumer advocacy groups, etc. for the benefit of Subway
- Monitor media coverage of the restaurant/food/consumer sector to be able to anticipate trends

and opportunities
- Secure impactful earned and owned media exposure; measure impact and communicate results
- Activation support - attend events, organise food and/or merchandise, finalise creative deliverables, oversee third party activation staff. Must be available to travel interstate and to New Zealand.
- Work with the Senior Marketing Manager and Head of Marketing to serve as the releasing authority for information to the public and/or news media from the brand in AU/NZ as it relates to Public Relations.
- Act as Media Spokesperson for the brand as and when required.
- Manage AU/NZ PR and Activation agencies, in partnership with the Senior Marketing Manager, to ensure goals and KPIs are met

for Australia and New Zealand PR campaign budgets
- Work collaboratively with a cross-functional team including marketing, advertising, customer care, CSR and internal communications
- Accountability for Australia and New Zealand PR campaign budgets
- Minimum of 5+ years of experience in public

relations in a corporate or agency environment; must have a proven track record in all aspects of securing and managing high quality/high volume media coverage
- Exceptional writing skills (technical,

creative, effective)
- Fluent in written and spoken English
- Proven ability to handle sensitive issues and

crises under pressure and provide sound counsel to management
- Self-motivated, proactive, and hard-working,

with strong problem solving, creative thinking and interpersonal skills
- Working knowledge of the media and news landscape

in Aus/NZ
- Professional demeanor with the ability to work

with a variety of stakeholders from Sandwich Artists to the CEO
- Team player with the ability to work with a

diverse team operating in 113 countries.
- Comfortable working in a fast-paced, deadline-oriented

environment
- Experience working with global organizations - QSR

or fast casual chain restaurants and/or franchise model businesses a plus
- Demonstrated problem-solving skills
- Working knowledge of social media and emerging

channels
- Working knowledge of Corporate Social

Responsibility (CSR) principles and regional hot button issues

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