Creative Strategist

3 days ago

Australia Lost Palms Full time

As our Creative Strategist, you'll develop and execute strategies that highlight the established identity of Lost Palms while driving fresh, exciting awareness for SAYG. You'll use consumer insights, creativity, and a pulse on emerging trends to deliver campaigns and content that resonate, spark curiosity, and drive loyalty.

**Key Responsibilities**:

- **Brand Strategy**: Shape and communicate the unique identities of Lost Palms and SAYG, crafting a distinct yet complementary strategy for each brand.
- **Campaign Development**: Design, plan, and implement creative marketing campaigns across digital platforms, with a special focus on launching SAYG to a new audience.
- **Product Launch Strategy**: Drive awareness for SAYG's new product lineup, creating a strategic roadmap for market entry and growth.
- **Content Creation**: Work closely with content and design teams to develop captivating and brand-aligned content for both social and digital platforms.
- **Market Research**: Stay on top of consumer trends, behaviors, and competitors within the beverage and wellness spaces.
- **Performance Tracking**: Set and monitor KPIs to evaluate campaign success, adjusting strategies to maximize impact.

**What We're Looking For**:

- **Experience**: 3+ years in a creative strategy role, ideally within lifestyle, beverage, or wellness brands.
- **Creative Vision with Analytical Insight**: Strong visual and storytelling skills backed by data-driven decision-making.
- **Trend Focused**: Up-to-date on the latest in social media, digital marketing, and industry trends.
- **Organizational Skills**: Excellent project management, with the ability to juggle multiple campaigns across two brands.
- **Passion for Craft & Wellness**: A genuine enthusiasm for both the craft brewery and wellness industries, with the vision to tell impactful stories for each.

**What We Offer**:

- **Vibrant Culture**: Join a team passionate about creativity, collaboration, and growth.
- **Professional Development**: Continuous learning opportunities within the fields of creative strategy and marketing.
- **Competitive Compensation**: A strong salary, with performance-based incentives.

**Job Types**: Full-time, Part-time

Pay: $21.38 - $93.33 per hour

Expected hours: 20 - 38 per week

**Benefits**:

- Employee discount

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 02/12/2024

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