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Head Of Marketing
2 weeks ago
Hybrid working
- A critical role within the extended leadership team
- Melbourne based
**Delivering good energy starts from within**
It's an exciting time to join Origin. Creating a great place to work means together we're powering a cleaner, smarter energy future. We're always looking for better ways to deliver for our customers - and for our people.
**The role**
An exciting opportunity working within the extended leadership team for Origin Zero. Responsible for developing customer strategies to maximise share and value across Origin Zero's portfolio and support the mission of accelerating business to net zero. The role is responsible for introducing best practice B2B marketing activity to enable Origin Zero to become a market leader within the large business energy segment. You will lead a program which aims to radically increase awareness and consideration of Origin Zero in market by leveraging key episodes in the customer lifecycle, driving PR/earned media and promoting customer case studies across a range of owned assets.
You will be responsible for providing solutions which enable the Origin Zero business to become the market leader for the business segment including:
- Lead a small team of marketing specialists, working collaboratively with other marketing, sales & product stakeholders to achieve marketing and broader business objectives
- Manage the deployment of content across the Origin Zero website and lead the deployment of quarterly market reports to help increase engagement across our customer base
- Coordinate highly engaging and effective events for our customers including webinars, industry breakfasts and conference speaking slots
- Driving the adoption of new digital platforms by leveraging all aspects of the customer lifecycle and engaging customers with creative and compelling content
- Develop go to market strategies which support the achievment of Origin Zero's hero metrics including increasing the number of customers engaging in a non-commodity product, increasing VPP volume & establishing a range of key strategic accounts
- Maintain key customer collateral for our range of products within the Origin Zero launch pad that the sales team can leverage for customer engagements
- Overall accountability for Strategic Marketing program and marketing plans across both commodity and non-commodity products
**About you?**
To be considered for this role you will be a self-starter, with a track record of successful stakeholder engagement. You have a positive approach and are passionate about development and uptake of sustainable energy solutions for our customers, communities, and the planet.
**More about you**:
- Degree qualified (marketing, business or finance related disciplines)
- Minimum of 10-15 years' experience in product and marketing roles including 10+ years in strategic marketing, product marketing/management, or brand/category management
- Minimum 5 years people management experience; including leading people and teams through periods of change.
- Significant experience in managing and developing marketing or product portfolio's including P&L, budgets and commercial targets.
- Demonstrated successful delivery of business initiatives and change programs.
- Ability to advise and discuss ideas with senior management with confidence, conviction and professionalism.
- Experience in large-scale matrix organisations
- Strong collaboration, stakeholder management and influencing skills
**Origin - Where good change happens.**
At Origin, we're powered by people who believe in creating change.
Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.
**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._
