Asia Pacific South Marketing Manager

RSA Asia Pacific South Marketing Manager
RSA Asia Pacific South Marketing Manager
RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.
For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team For more information, go to rsa.com.
Overview
The AP South Marketing Manager is a strategic and execution-focused marketing leader responsible for driving RSA's go-to-market strategy and pipeline growth across Asia Pacific South. This role combines high-level planning with hands-on delivery—executing field and channel programs that generate measurable business impact.
As a senior individual contributor, you will own the planning, execution, and measurement of integrated marketing programs that accelerate sales, strengthen channel relationships, and increase RSA's market presence. You will work closely with regional Sales and Channel leadership to ensure marketing activities are tightly aligned to business priorities, while taking full accountability for budget allocation, Marketing Development Funds (MDF), and Co-op investment to maximize ROI.
Key Responsibilities
Strategic & Field Marketing Leadership
Partner with AP Sales leaders to develop integrated marketing plans that align with business goals across priority markets.
Translate go-to-market strategies into actionable field campaigns that deliver pipeline and revenue.
Own the full lifecycle of marketing program execution—from concept through delivery—across events, ABM, digital, and partner co-marketing initiatives.
Balance strategic vision with hands-on execution, ensuring flawless delivery of programs in-market.
Channel & Partner Marketing Excellence
Develop and execute channel-first marketing programs that drive partner-led pipeline and strengthen RSA's position in the AP partner ecosystem.
Manage partner marketing budgets, including Market Development Funds (MDF) and Co-op, ensuring investments deliver measurable returns.
Build joint value propositions, campaign assets, and enablement materials that empower partners to sell effectively.
Track and optimize the performance of partner-led campaigns, events, and initiatives.
Budget Ownership & ROI Management
Own the AP field and channel marketing budget, ensuring strategic allocation of funds across markets, verticals, and partner programs.
Manage and report on MDF and Co-op usage, demonstrating accountability for ROI and compliance.
Regularly review program performance, re-allocating resources to the most effective activities.
Demand Generation & ABM
Design and execute integrated campaigns that leverage ABM, events, and digital channels to engage high-value accounts.
Use platforms like 6Sense, Pardot, and Salesforce to track campaign performance and optimize for pipeline contribution.
Ensure rapid and effective lead management processes between marketing, SDRs, and sales teams.
Lead the planning and delivery of field and virtual events—both RSA-led and partner-led—that increase brand visibility and generate qualified opportunities.
Work closely with sales and partners to select the right events for each market and audience segment.
Measure event ROI and incorporate insights into future planning.
Requirements
8+ years of B2B marketing experience in technology, with proven success in APJ markets.
Strong track record in both strategic planning and hands-on execution of field and channel marketing programs.
Experience managing budgets, MDF, and Co-op funds with a focus on measurable ROI.
Proven success in channel marketing and partner ecosystem growth.
Experience with ABM and demand generation in complex, multi-country environments.
Strong collaboration skills with the ability to influence cross-functional and senior stakeholders.
Data-driven decision-maker with proficiency in marketing automation, CRM, and analytics tools (Pardot, Salesforce, 6Sense preferred).
Willingness to travel ~20% across AP South.
RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.
If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at . RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.
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