Global Marketing

About UrthUrth designs premium photography gear to help people see the world with clarity - and connect with it more deeply.
We're an Australian-based brand shipping globally from hubs in APAC, Europe, and North America.
With strong momentum and a loyal creative audience, we're aiming to triple our growth over the next three years.Why we need youAs we grow from a beloved niche into a global creative brand, we're looking for a senior marketer to lead our global marketing efforts across B2C and B2B.
You'll work closely with our in-house Creative team and channel leads to drive our global marketing efforts and take Urth to the next level.
This is a hands-on role where you will be setting the strategy and implementing it, in Shopify, Klaviyo and Meta daily, and coordinating the team to deliver your vision.What you'll leadMarketing Strategy & PlanningDevelop and maintain Urth's global marketing calendar across all channels, rolled out across Shopify, Wholesale and Amazon, encompassing product launches, brand campaigns, events, and sale events.Campaign Development & ExecutionCreate integrated campaigns and detailed execution plans, coordinating planning and execution with internal Creative, Performance Marketing, Amazon and Wholesale teams.Collaborate with the Creative team on creative ideation, briefing, concepting, in-house and external content creation, campaign shoots, and project management.Drive campaign execution across the team to deliver flawless, memorable and aspirational campaigns that engage our community and build Urth into an internationally recognised photography brand.Track campaign performance, prepare monthly/campaign reporting and refine marketing approaches and drive commercial growth.eCommerce & Digital ExperienceManage our Shopify stores operations to ensure optimal performance and conversion rates, manage merchandising, rollout campaign related changes.Architect, create and monitor connected journeys across channels to deliver a seamless user experience (including social, search, Shopify, and email).
Own and manage Shopify channel performance, ensuring revenue growth, marketing efficiency, and profitability targets are achieved.CRM & Customer RetentionOwn Klaviyo, delivering campaigns over email and SMS, lifecycle marketing and optimising flows through advanced audience segmentation and personalization.Monitor, report on and optimise campaign and flow revenue, retention, and LTV.MetaOwn creative and campaign strategy for Meta Ads, working closely with Performance Marketing who will manage scaling/optimisation.
Brief our internal Creative team on new ads and optimisations to achieve brand awareness, marketing efficiency, revenue and profitability targets are achieved.Protect and elevate the brandEnsure all marketing touch points maintain brand voice, tone, aesthetic, and storytelling standards.Team DevelopmentAs Urth scales, you'll play a pivotal role in shaping the marketing team structure and mentoring new hires.What we're looking for:Bring 6+ yrs in marketing and eCommerce for a design-led consumer brand.A track record of creating and implementing marketing plans that transform brand and business performance.Deep familiarity with photography culture and content - it's important that you speak the language of our audience.Demonstrated proficiency coordinating teams such as Performance Marketing, Creative, Wholesale, Product and Operations teams to deliver high impact, memorable campaigns on time.A creative marketer with both a strong visual eye and excellent written communication skills able to collaborate with design teams and craft compelling messaging.Platform expertise with an ability to interpret eCommerce, email, and social media metrics and optimize performance based on data.Self-motivated and detail-oriented with a proven track record of managing multiple projects, meeting deadlines, and independently solving challenges.Thrive in fast-paced environments and enjoy working cross-functionally.Are excited to help shape a growing creative brand and community from the inside.
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