Senior Product Marketing Manager

Smokeball is the leading provider of legal practice management software with offices in Australia, the US, and the UK. We are focused on helping small and mid-sized legal practices run their best firm. We are an equal opportunity employer and are committed to providing an open, welcoming environment for everyone.
About The Job
Smokeball is seeking a
Senior Product Marketing Manager
to help tell our story. You'll be a pivotal driver of our go-to-market strategy, crafting compelling value propositions and ensuring our products stand out in a competitive marketplace. This role offers the opportunity to make a significant impact, working with a dedicated team in the exciting legal tech sector.
You'll enjoy this role if you love:
Bridging the gap between product and marketing with a clear, persuasive message
Crafting concise, compelling messaging and finding the best channels to communicate ideas
Balancing strategic thinking with hands-on creation of narratives, campaigns, and experiences that resonate with customers
Executing GTM best practices
What You'll Be Doing
Team Leadership:
Lead and mentor a small team to align on priorities and deliver impactful product marketing initiatives.
Marketing Insight:
Gather and deliver audience and industry insights to shape buyer personas, market segmentation, and marketing strategies.
Strategic Positioning:
Develop clear, distinctive value propositions aligned with buyer needs throughout the customer lifecycle.
Collaboration:
Work with cross-functional GTM teams to ensure program alignment and successful product launches, guiding content, tactics, and messaging for GTM stakeholders.
Content Creation:
Create content that contributes to marketing qualified leads and commercial goals.
Enablement:
Partner with sales and client enablement teams to develop materials that support selling and delivery of new products and features.
Product Expertise:
Become a Smokeball product suite expert, understanding differentiators, clients, and competitors.
Cross-Functional Marketing:
Collaborate across GTM teams to drive cross-channel marketing efforts and achieve commercial objectives.
Your Experience
Experience in Enterprise SaaS or technology products; professional services knowledge (e.g., accounting, legal, financial services) is a bonus.
Proven ability to manage complex, cross-functional projects.
Demonstrated use of client insights and market research for strategic decision-making.
Strong analytical skills with understanding of ROI and cost-benefit analysis.
Innovative problem solver with a strong desire to learn.
Ability to work independently and collaboratively.
Ability to translate complex product terminology into simple language.
Exceptional communication skills.
Minimum of 5 years of product marketing experience (SaaS/tech background preferred).
Track record in developing GTM campaigns and content creation.
What's in it for you?
Wellbeing allowance
Be part of a forward-thinking company transforming the legal industry
Office lunches and snacks
Smokeball swag
Smokeball is an equal opportunity employer and is committed to providing an open, welcoming environment for everyone. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.
Don't meet all the criteria? No worries
If our values resonate with you and you think you have what it takes, we'd love to hear from you.
Location & Eligibility
Please note: This role is only open to Australian residents. Sponsorship is not available at this time.
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