Group Marketing Manager

WE WANT YOU We're looking for a results driven Marketing Manager to help take our unique brand

of immersive entertainment nationwide

**About Escape This**:
Escape This is growing at a rapid pace, and we're looking for a dynamic, results-driven Marketing Manager to lead our marketing efforts as we expand across Australia. If you have experience driving high-impact marketing strategies, are passionate about brand building, and thrive in a fast-paced, entrepreneurial environment, we want YOU

As the Marketing Manager, you will play a pivotal role in shaping our marketing strategy, overseeing all facets of digital marketing, and ensuring the Escape This brand is front-and-centre as we continue our national expansion. You'll lead the charge in growing our brand awareness, generating conversions, and maintaining our reputation as Australia's leading escape room operator.

**Who We Are**:
Headquartered in Perth, and hosting 100,000 wannabe escapees each year, our ever-expanding national portfolio of escape room venues has earned us quite the reputation: we've been dubbed the "Toughest Escape Rooms" by Urban List, and called the "most extreme" by Perth Is OK, all while earning thousands of 5-star customer reviews

**Position Type**: Full-Time

**Salary**: Competitive, based on experience

**The Role**:
We're seeking a long-term recruit to lead our marketing team - someone who will leverage and build upon our notable brand equity as we expand further in Perthin Sydneyin Melbourneeverywhere Your duties will include:

- Oversee the management of key external agencies, including a digital marketing agency and a video production agency, to support various marketing campaigns and initiatives.
- Handle Meta and TikTok ads in-house, with the goal of balancing conversions with conversion costs to optimise ROI.
- Collaborate closely with senior management (reporting to the Directors) and provide monthly written reports on marketing performance.
- Lead a team consisting of a marketing & video assistant and a web developer, ensuring the delivery of high-quality marketing materials and a seamless online presence.
- Collaborate cross-functionally with departments including Front of House in Perth and Sydney, and Props, and Tech at our Bayswater HQ to ensure consistent messaging and brand alignment across all touchpoints.
- Monitor and analyse campaign performance, providing regular reports and insights to ensure continuous optimisation.
- Manage marketing budgets, ensuring efficient allocation of resources across campaigns.
- Drive marketing innovations that elevate the guest experience and support new product offerings.

**Essential Skills &Experience**:

- 5+ years' experience in a senior marketing role with a focus on brand development and digital marketing.
- Strong understanding of the escape room or entertainment industry (or a similar high-engagement environment).
- Hands-on experience with campaign development, digital media strategies, and conversion optimisation.
- Exceptional communication and leadership skills - you should be able to guide your team, collaborate with other departments, and provide clear direction.
- A creative mind with the ability to think outside the box and push the boundaries of traditional marketing.
- High attention to detail, a knack for problem-solving, and the ability to thrive in a fast-paced, ever-evolving environment.
- A strategic thinker with the ability to manage multiple campaigns simultaneously and make data-driven decisions.
- Familiarity with the latest digital marketing trends and best practices.
- Tertiary qualification in marketing, preferably at a postgraduate level.

**Desirable Skills**:

- Experience working in the entertainment, leisure, or hospitality industry.
- Strong knowledge of SEO, PPC, and paid social campaigns.
- Previous experience working with agencies and third-party vendors.

**Punctual Job Requirements**:

- Willingness to travel as required for site visits and to oversee marketing efforts across new and existing venues.
- Ability to adapt quickly to a fast-moving, growing business with frequent changes in priorities.

To apply, send your resume and a cover letter detailing your experience and why you're the right fit for this role to The future of Escape This is exciting - come be a part of it

Pay: From $95,000.00 per year

Schedule:

- Monday to Friday

Work Authorisation:

- Australia (preferred)

Work Location: In person