Director, Product Marketing

7 days ago


Sydney, New South Wales, Australia Assistrx Full time

Under the direction of the VP of Product Marketing, the Director of Product Marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients.
This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends and drives measurable business outcomes.
The role requires strong cross-functional collaboration, creative execution and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.Own and execute product marketing strategy to support new product launches and feature enhancements – ensuring alignment from awareness through adoption and retentionBuild and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programsConduct ongoing competitive and market research to identify trends and opportunitiesManage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programsSupport the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolioDevelop and maintain buyer and user personas, understanding their needs, behaviors and decision-making processEnsure integrated launches for products, new product features and product solution - supporting the products' movement from awareness to adoptionEmpower sales and



  • Sydney, New South Wales, Australia Assistrx Full time

    Under the direction of the VP of Product Marketing, the Director of Product Marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients.This individual will be responsible for developing compelling product positioning and messaging that...


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