Brand And Advertising Manager

**About Us**

The G'day Group comprises three leading Australian tourism brands in Discovery Parks, G'day Parks and loyalty program G'day Rewards. Employing more than 2,200 people Australia-wide, G'day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we're about authentic Australian holiday experiences and inviting all Aussies to say g'day to more of Australia.

We're on a journey of growth and evolution to reshape the industry, offering the best customer experience underpinned by the best technology. Each year, we showcase the true Australia to millions of guests and we are the co-custodians of some of the country's most treasured places; a privilege we don't take lightly. With eyes on domestic and regional tourism like never before, we are building a passionate, adaptable, high-performance team to create holiday memories that put a smile in every g'day.

**The Role**

The Brand and Advertising Manager will work with stakeholders to drive demand and brand growth with target segments, to meet the strategic, tactical, and financial outcomes of the business. At its core, your aim will be to ensure people choose Discovery as their preferred accommodation provider.

The responsibilities of the role will include:

- Lead Brand and Advertising Strategy for Discovery, ensuring appropriate investment balance and resource allocation between long term brand building initiatives and shorter-term revenue driving initiatives.
- Develop a multichannel national annual marketing calendar focused on optimising revenue.
- Lead and support a high performing team of Local Area Marketers, a Brand Specialist, and Operations team to develop localised park plans addressing parks needs and aligning with brand strategy and the national calendar.
- Leverage and champion membership of the G'day Parks network and G'day Rewards loyalty programme.
- Onboard new parks/product additions to the Discovery portfolio: ensuring strong brand and format integration and develop marketing plans to accelerate growth.
- Manage the marketing budgets to deliver strong ROI.
- Work closely with external and internal media and creative agencies/teams to develop impactful consumer focused campaigns.

**Your Experience**

Your relevant industry experience combined with Tertiary qualifications and continuous personal improvement are essential. You are a natural leader with strong financial, creative, and analytical capabilities.

To be successful in this role you will be an experienced strategic operator, have high commercial skills and respond quickly to market opportunity as it presents. You will rely on your analytical strengths and commercial acumen and continuously leverage brand and advertising experience. Key behaviours needed to succeed include listening, pragmatism, drive, flexibility and maturity.

The creation of process efficiencies to ensure best practice and a determination to question the status-quo will ensure your success. You will be invested in the strengths of your team and ensure their full potential is realised.

You will possess a high level of energy, self-motivation, autonomy, initiative, and attention to detail to be successful in meeting the business demands at Discovery. Your naturally upbeat and open style will fit our cultural values. You will have a highly organised and creative mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

**Benefits**
- Health and Wellbeing - Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
- Leave Policies - Parental leave / Volunteer leave / Study leave
- Professional Development - Leadership programs / Support of external training courses / Reimbursement of professional memberships
- Employee Savings - Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G'day Rewards membership / Loyalty recognition benefits

**Our ESG statement**

The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

**Discover more to life - APPLY NOW**

**Conditions of Employment**

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