Communications And Content Manager

Overview
Established in 1840, Australian Unity is Australia's first wellbeing company delivering health, wealth and care services for our members and the community.
As a social enterprise, we reinvest profits to deliver products and services sustainably that matter most to our members, customers and the Australian community.
Real Wellbeing encompasses the whole experience of life.
It's about feeling supported in your health, connected with your community and empowered to live life on your terms.
Your New Role Looks Like This
We're looking for a dynamic Communications & Content Manager to bring our brand voice to life – for both our people and our valued members.
In this role, you'll shape communication strategies that connect, inspire, and engage – aligning every message with our Customer Value Proposition (CVP), brand, and business goals.
From crafting compelling stories to streamlining key updates, you'll make sure our messages land with impact, no matter the channel.
This is your opportunity to influence both our customer and employee experience.
What You'll Be Doing
Lead Internal Communications – Design and roll out a framework that keeps our people informed, engaged, and aligned with our values, culture, and business priorities.
Create Content That Connects – Write, edit, and manage engaging stories and updates across channels: intranet, newsletters, leadership updates, digital signage, and more – including content for key events like town halls.
Stay Ahead with Tech – Explore and apply AI tools to create smarter, more personalised content.
Own the Comms Calendar – Ensure messages are timely, relevant, and prioritised.
Monitor performance and continuously refine for maximum impact.
Be the Go-To for Urgent Messaging – Develop a streamlined system to share operational or change alerts quickly and clearly.
Collaborate Across the Business – Work closely with People & Culture, Executive Leadership, Marketing, Digital, and Customer teams to deliver consistent, aligned messaging.
Engage Our Members – Deliver communication strategies that enhance member experiences, retain customers, and bring our CVP to life.
Drive Health Insurance Content Strategy – Create high-impact content, including our Wellplan Rewards member newsletter and content articles, and support customer comms and nurture journeys.
Support Key Projects – Prioritise, plan, and execute communications that meet business goals, reduce noise, and maximise engagement.
About You
5+ years of experience as a communications specialist in professional services, accountable for all communication channels
Relevant tertiary qualifications in communications / PR or marketing
Ability to design and implement communication strategies
Excellent written and oral communication skills across channels; copywriting experience; natural storyteller
Strong understanding of customer journeys and brand touchpoints
Familiarity with CRM and marketing automation platforms (eg. Salesforce)
Comfortable with or eager to learn AI-powered tools for copy
Skilled at creating engaging content tailored to various platforms (newsletters, eDMs, intranet, SMS, social media)
Strong organisational skills, able to manage communication calendars and prioritise initiatives based on impact and urgency
High attention to detail
What's on Offer
Competitive salary + bonus program
Additional Wellbeing and Community leave days
14-week paid parental leave (equal benefit for both parents)
Employee Referral Program
Employee Assistance Program
Maxxia Rewards – discounts and benefits at selected retailers, attractions, travel, cinemas, and restaurants
Discounts across Australian Unity including Private Health Insurance and General Insurance
Access to LinkedIn Learning courses
For further benefits visit: careers/culture
Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including Aboriginal and Torres Strait Islander peoples and individuals from culturally and linguistically diverse backgrounds, as well as mature-aged people.
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