Member Communications Manager

**What makes us, us**

Established in 1840, we're Australia's first member-owned wellbeing company, delivering health, wealth and care services to more than 700,000 Australians. Today, while we've grown to a company of nearly 7,000 employees, our focus remains the same as it was 180 years ago — to deliver Real Wellbeing for our customers, members and the community.

We support your Real Wellbeing so you can better support our members' and customers' wellbeing journey

There are four key attributes that set us apart:

- **Good people**: We strive to set ourselves apart through the capability, warmth and expertise of our people.
- **Wellbeing experts**: Our breadth of capability enables us to provide smart solutions and services across all domains of wellbeing.
- **Long-term commitment**: As a member-owned company, we've been focusing on long-term outcomes and single-minded dedication to our members and customers since 1840.
- **Driving positive impact**: Everything we do is focused on making a positive difference at a personal, community and societal level.

These pillars are infused with our values of **bold**, **warm** and **honest.**

The Member Communications Manager leads the member value proposition (MVP) with a view to creating and sustaining a more engaged member cohort, while facilitating and supporting the implementation of Australian Unity Limited's Member rules.

Australian Unity's more than 370,000 members are customers of various products and services across our broad portfolio, including Private Health Insurance, banking and investments as well as our employees, retirement community residents and holders of our Mutual Capital Instruments.

This role will be responsible for developing a revitalised member engagement strategy, activating communications campaigns, monitoring engagement with the MVP and continuing to evolve the MVP based on member feedback and usage.

**What you will do**
- Lead and execute the member value proposition by developing a member engagement strategy that optimises member engagement and complements existing customer and employee engagement and communications strategies
- Manage the execution of the statutory member communications including the new member and Annual General Meeting communications
- Manage member assets and channels including the My Real Wellbeing app, Member portal, Advanced Wellbeing Assessment and member webpage
- Utilise member insights and NPS data to help inform the Member Value Proposition (MVP), engagement strategy and operational plans
- Develop and execute a program of ongoing communications activities to encourage the engagement of members with the MVP
- Continuous development planning for optimising and refining member engagement using digital channels
- Report on the performance of activities and member insights to help inform future communication activities and strategies
- Work collaboratively with other Australian Unity businesses and platform marketing teams to ensure a seamless experience for AUL members
- Keep up-to-date with best practice member communications and reporting

**About you**
- Extensive experience in a communications, marketing or related field or role
- Experience with analytics or marketing measurement tools
- Experience in content writing targeted to a specific audience
- Preferred experience in creating customer/ member engagement journeys via marketing automation.

**What's on offer**:
You will enjoy a range of great employee benefits and rewards including:

- Competitive salary + bonus program
- Enjoy additional yearly Wellbeing and Community leave days
- 14-week paid parental leave, with equal benefit for both parents PLUS our Bump to Baby program
- Employee Assistance Program - support and assistance for you and your partner at those times in life when you need it most
- Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
- Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more
- Available access to LinkedIn Learning courses through our great Learning platform