
Associate Director
1 week ago
The purpose of this role is to facilitate delivery of best in class analytic and data assessments and roadmaps per established processes and templates in concert with other business disciplines, to manage and develop the team and serve as a point of escalation as needed.
Job Title:
Associate Director - Data & Analytics
**Job Description**:
dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Data in marketing and advertising communications is changing rapidly, as is the technology used to leverage it. As clients prepare for a cookieless, 1st party led world, they need help in designing and implementing analytical solutions to ensure effective media investment and optimisation.
We are now seeking a smart, entrepreneurial, and commercially minded Associate Director - Data & Analytics to work within dentsu Media's fast-growing and innovative data and analytics function.
In this exciting new role, you'll be working with a wide variety of client and business teams, data specialists and external partners to deliver data & analytics projects and insights across a range of clients and industries.
This is a rare and new opportunity for you to build the AU data & analytics offering and play a key role in shaping the future of dentsu media in ANZ.
What your typical day will look like:
- Understand and triage client needs into data analytics, data engineering & data science requirements
- Translate client challenges into clear digital maturity models, roadmaps and strategies
- Work with senior leadership to provide regular thought leadership, insights and recommendations for best practice analytics and performance optimisation
- Support new business pitches with data driven insights and strategy
- Manage onboarding of new clients with appropriate data and analytics set up and frameworks to ensure successful transitions
- Consult on best practice tracking and data infrastructures and processes to collect and ingest the required data for Media Optimisations, Data Visualisation, Reporting and Business Intelligence
Core responsibilities include:
- Establish and maintain strong relationships with senior clients and dentsu leaders and be an advocate for media technology and products
- Injecting great data and digital strategic product and practice to the iPro/Carat and Dentsu business
- Ground-breaking new definition of what 'Analytics' means today, in trad and non-trad media
- Clear and globally recognised strategic product and way of working - internally and externally
- Converting new business/retention pitch wins with core digital & product teams
- Complete current state client capability mapping for all Carat and iProspect clients in Vic or NSW and identify and prioritise largest commercial opportunities
- Develop, lead and convert proposals per quarter for both Carat and iProspect
- Ensure effective delivery of all sold projects to completion, delivering clear insights and value to clients
A bit about you:
- Strong understanding of media planning and buying essentials
- Strong understanding of web and app data architectures, from collection and tracking (i.e. tag management), to cloud data warehouses to BI tools.
- Experience in building out exec level insights packs and dashboard that inform business and budgeting decisions
- Experience building out quality industry and category level insights that can support strategy creation
What's in it for you:
- A chance to work with some best in class product and technology
- Drive the data and analytics agenda for some of Australia's largest and most innovative companies
- Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University
Become a champion for meaningful progress:
If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.
**Location**:
Melbourne - 510 Church Street
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
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