Data Insight Specialist

2 days ago

Sydney, New South Wales, Australia Bebeeinsights Full time

Key Insights Analyst - B2B Growth Strategy
This role is pivotal in driving growth through strategic data-driven insights.
Collaborate closely with cross-functional teams to measure and report on marketing progress toward revenue and growth objectives.
Develop insightful analysis that informs media investment, campaign strategy, and go-to-market plans.
Design measurement frameworks that track marketing performance, lead conversion, and pipeline health.
Evaluate key initiatives such as paid media, content, and events, including pre/post analysis and experimentation.
Apply attribution (e.g. multi-touch) or MMM to credit marketing impact across touchpoints.
For success in this role, you will:
Excel at creating alignment and clarity around complex problems.
Support pipeline-focused teams and drive growth in a B2B environment.
Help teams align around KPIs and strategic insights.

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