B2B Marketing Manager, Brand

1 week ago

Sydney, New South Wales, Australia Nine Full time

**Company Description**
Nine is Australia's largest locally owned media company - the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

As the B2B Marketing Manager, Brand & Acquisition, you will play a critical role in growing B2B subscription revenue for** Nine Publishing mastheads** by developing and executing strategic campaigns, events, and partnerships targeted at corporate audiences. If you're a strategic thinker with a data-driven mindset and strong commercial acumen, this is your opportunity to make an impact.

**Key Responsibilities**:

- Support the Marketing Lead in shaping B2B brand and acquisition strategies aligned with business objectives.
- Develop and execute multi-channel marketing campaigns, ensuring best-in-class media planning across digital and traditional platforms.
- Drive engagement through key corporate events and strategic commercial partnerships to maximise acquisition and brand visibility.
- Collaborate with the B2B Sales team to optimize performance, refine sales collateral, and identify new growth opportunities.
- Leverage data and research to track campaign performance, generate insights, and inform future marketing initiatives.
- Manage budgets effectively and build strong relationships with creative, media, and research agencies to execute impactful campaigns.

**Qualifications**
What we would like to see:

- Proven experience in a B2B marketing role.
- Proven ability to develop and execute B2B marketing strategies that drive commercial outcomes.
- Strong understanding of B2B sales cycle, buying journeys, and buyer personas.
- Experience managing multi-channel campaigns, including traditional and digital media.
- Experience delivering event activations to drive lead generation and brand awareness.
- Highly analytical, with a data-driven approach to marketing and performance measurement.
- Excellent communication and stakeholder management skills, with the ability to simplify complex information and influence key decision-makers.
- Highly organised with a proven ability to manage multiple priorities in a fast-paced environment.

**Additional Information** Our Commitment to Diversity and Inclusion**:

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