Trade Marketing Manager

1 week ago

Melbourne, Victoria, Australia Asahi Beverages Full time $90,000 - $120,000 per year

Trade Marketing Manager – Never Never Distilling Co. & StrangeLove

Location: Southbank VIC

Your Impact

Step into a pivotal trade marketing role supporting two of the most exciting growth brands in the Asahi portfolio – Never Never Distilling Co. (premium gin) and StrangeLove (premium mixers). As these brands expand their category leadership in spirits and mixers, you will be the driving force behind impactful activations that:

  • Build brand presence across the on- and off-premise channels
  • Elevate in-venue and outlet experiences for customers and consumers
  • Influence purchase decisions at every stage of the path to purchase
  • Maximise commercial outcomes for both brands

This is a unique opportunity to take ownership in a role that combines creativity, strategy, and hands-on execution in a dynamic, high-growth environment.

Key Accountabilities

  • Develop and execute a rolling 18-month trade marketing plan across Never Never & StrangeLove, aligned with brand and sales objectives
  • Design and deliver trade marketing programs that drive visibility, distribution, and execution in-venue to boost sales velocity per outlet
  • Build and manage trade assets including bar hardware, POS, staff training tools, recipes, and promotional kits
  • Partner with sales, brand, and category teams to support NPD launches, campaigns, and in-field activations
  • Lead the integration of digital solutions and data-driven insights into trade marketing activity
  • Report on trade activation performance, providing insights and recommendations to optimise growth
  • Act as the key contact for on- and off-premise partners, ensuring best-in-class execution

About You

  • 3+ years' experience in trade, digital, or brand marketing (FMCG or on-premise background ideal; spirits experience desirable)
  • Solid understanding of the on- and off-premise landscape, consumer behaviour, and customer engagement
  • Strong commercial acumen with the ability to analyse data and translate insights into action
  • Hands-on, proactive mindset – able to build structure, resources, and processes in an evolving environment
  • Excellent stakeholder management and project leadership skills, with the confidence to work cross-functionally
  • Relevant tertiary qualifications in marketing or a related field, and a current Australian driver's license

Why Asahi Beverages?

Asahi Beverages is home to some of Australia and New Zealand's most iconic and innovative beverage brands – including Asahi Super Dry, Peroni, Vodka Cruiser, Woodstock, and many more.

Here, you'll enjoy the freedom to run your territory like your own business, backed by a supportive manager who values trust, development, and doing things the right way. This is a unique opportunity to take ownership of a thriving regional patch, join a team that values energy and impact, and help shape the future of our on-premise presence.

We're a proud Circle Back Initiative employer – we commit to responding to every applicant

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