Marketing Specialist

HUB24 leads the wealth industry as the best provider of integrated platform, technology and data solutions. At HUB24, we know the smartest investments start with our people. We are innovative and ambitious, and we move fast.

At HUB24, we empower our employees to bring their ideas and creativity to work. Rather than getting bogged down in bureaucracy and red tape, we build a culture that supports our team members to have a real impact on our business and the success of our customers.

HUB24 Limited is a company listed on the Australian Securities Exchange (ASX: HUB)

**The role
This is an exciting opportunity to join our Customer Engagement team supporting our Class business. The Marketing Specialist will love taking an audience-first approach to marketing campaigns and drilling into performance through data and metrics.

You will be accountable for delivering on our customer engagement strategy and vision, via the delivery of customer acquisition, development, and retention programs to achieve revenue targets. This role will also project manage the successful execution of multi-channel, integrated campaigns to achieve business outcomes and support projects as directed by the Senior Manager, Customer Engagement.

**Key responsibilities**:

- Work closely with the Growth team to deliver on campaign and event planning to support revenue targets.
- Work closely with Product team to understand the product roadmap, developing our take-to-market campaigns and delivering across communications channels to maximise customer experience.
- Engage hands-on with Pardot marketing automation and Salesforce to setup, deploy, and analyse campaign activities.
- Own campaign performance reporting, with regular monitoring and analysis on leads and conversion rates to provide data driven recommendations to optimise campaign activity.
- Work closely with Analytics team to ensure our Salesforce marketing dashboards are providing accurate and timely campaign reporting data.
- Develop sales enablement content to support the Growth team and help drive sales.
- Develop and deliver end-to-end marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
- Collaborate with the Marketing team including group specialists in Communications, PR, Digital Marketing and Brand to drive end-to-end customer engagement across all channels.
- Work with Senior Manager Customer Engagement to develop ongoing campaign planning and business reporting.
- Support ongoing mandatory business communications to customers.

**Key requirements**:

- Bachelor's degree in marketing or relevant qualifications.
- At least 3 years' experience in marketing lead generation roles, preferably within financial services. _A good understanding of accounting and SMSF segments is preferred but not essential._
- Advanced experience using Pardot marketing automation and generating and maintaining reports and dashboards in Salesforce.
- Proficient in WordPress for managing website content and plug-ins.
- Excellent campaign reporting skills across all channels, proven ability to track leads through the funnel and report ROI on a timely basis.
- Track record of delivering on marketing activities to achieve business targets.
- Strong stakeholder engagement skills, including communication and relationship building capabilities.
- Demonstrated ability to work on multiple projects simultaneously and meet deadlines.

**THE HUB24 STORY**

We think creatively and we're not constrained by traditional thinking or barriers to success. We're led by experts, realists with ideas, grounded in commercial reality who are bold enough to visualise the future a little differently and to advocate for what matters to our clients. We are here to lead change and are committed to empowering better financial futures for more Australians.

**_ HUB24 Employee Benefits _**

**_ _**

**Employee Share Scheme**: Receive tax free shares on an annual basis (permanent employees only).

**Unlimited Access to LinkedIn Learning**: Learn, grow, and develop with us.

**Special Leave**: Purchase 2 extra weeks of additional leave per year on top of your standard 4 weeks, plus an extra 5 days if you use your 20 days of leave within 12 months.

**Volunteer Day**: 1 day Volunteer Day to use on your charity of choice.

**Enhanced Parental Leave**: We offer 12 weeks of paid parental leave in addition to statutory government leave.

**Flexible Working**: We work hybrid, 1-2 days in the office and the rest from home.

**HUBlife**: Enjoy a huge range of discounts including health, wellness and financial with our corporate partner.

**Employee Assistance Program**:Well-being Service provided to you plus your family members.
- We pride ourselves on being an inclusive employer of choice where our people can bring their whole selves to work and feel 100% safe and supported to do so.
- "Delivering innovation that creates value for you and your clients" _
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