Sem Specialist

Overview
The role of an SEM Specialist (Search Engine Marketing Specialist) is pivotal in the digital marketing landscape. These professionals plan, implement and manage paid search advertising campaigns across search engines, primarily Google. Their focus is on using targeted keywords, structured bidding strategies, and campaign optimisation to increase a brand's online visibility, drive qualified traffic, and boost conversions and sales for clients or organisations.
Responsibilities
Conduct thorough keyword research to identify terms potential customers search for, analysing search trends and competitor activity to keep campaigns competitive and relevant.
Create compelling ad copy that resonates with the target audience and aligns with the overall marketing strategy.
Monitor, test, and optimise campaigns by analysing performance metrics and making data-driven decisions to improve results.
Collaborate with other marketing team members (e.g., SEO specialists and content creators) to ensure a cohesive online strategy.
Utilise tools and platforms such as Google Ads and analytics software to track performance, measure ROI, and refine bidding strategies.
Balance analytical insights with creativity to craft engaging advertisements and effective landing pages in a crowded digital space.
Qualifications and Skills
Proficiency in Google Ads and other SEM tools
Strong understanding of Google Analytics and web analytics
Ability to conduct keyword research and implement keyword strategies
Experience with A/B testing and conversion rate optimisation
Understanding of SEO principles
Data-driven mindset with strong analytical and problem-solving skills
Creative thinking for ad copy and landing page design
Excellent communication and collaboration skills
Time management and budgeting abilities for campaign planning and ROI tracking
Adaptability to changing technologies and platforms
Digital Marketing Career resources
NATIONAL
Careers | Department of Industry Science and Resources
National Careers Institute
Resources – Career Industry Council of Australia (CICA)
QLD
Employment and jobs – Queensland Government
Job search | Employment and jobs | Queensland Government
Employment and jobs with the department
(PDF) Innovation in Public Sector Organisations: A Study of Australian ...
VIC
SEM Specialist Education Requirements – Do You Need a Degree?
Careers in the Victorian government public sector
Victoria County Employment
Coding Bootcamp & Tech Courses | BrainStation
Careers | U.S. Department of Commerce
WA
Job Recruitment Agencies Perth | WA Specialist Recruiters
Career experience – SEO and SEM Specialist in Perth WA
Skilled Migration Job Connect
Jobs and Skills WA
Work in Western Australia – It's Like No Other
SA
Career and pathway guidance – South Australian Skills Commission
Working for DPC – DPC Connect Career Portal
Sem Manager Jobs in All Adelaide SA – Jul 2024 – SEEK
Resources – Career Industry Council of Australia (CICA)
NT
Northern Territory jobs websites
Recent Jobs in Northern Territory
(PDF) NT's Tourism Industry Strategy 2030
Career Educator Association of NT | Non Profit Professional ...
ACT
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Recent Jobs in Australian Capital Territory Act
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TAS
Work in Tasmania
Tasmanian Government Jobs
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Digital Careers – Our Digital Future
Jobs Tasmania | Department of State Growth
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