Campaign Initiative Manager

**Req ID**: 74940
**Department**: AR Marketing Go To Market
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Campaign Initiative Manager in the ANZ Brand & Advertising team, you will be responsible for developing, launching and optimising integrated marketing campaigns to achieve a range of brand, customer and business objectives.
Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.
**Role Type**: 12-month Fixed Term contract, Full-time
**Role Location**: 833 Collins Street, Docklands VIC 3008
What will your day look like?
As a Campaign Initiative Manager, you will have the opportunity to:
Develop multi-channel end-to-end marketing campaigns (including paid, owned and earned), ensuring all activity is linked to commercial growth targets.
Manage campaign strategy and media/channel planning (including ATL and digital), driving change and innovation in how we cut through with customers.
Manage creative development and campaign asset production to support campaign delivery.
Campaign tracking, reporting and optimisation.
Sales and service enablement, including internal communications and staff engagement.
Timely and successful execution of partnership initiatives across key verticals to maximise customer outcomes and value.
Support for marketing Go-To-Market planning and coordination. Act as marketing services expert and project lead across all GTM functions including digital, social, media, 1:1, content, creative and production, for the end-to-end delivery of campaigns.
Ability to understand how to develop always-on content driven by analytics and data, dynamically curated, and augmented by AI tools (driven by Personalisation Tribe).
Customer experience that is data driven and personalised, leveraging unified customer data across all interactions to allow for purposeful communications/campaigns/initiatives.
What will you bring?
To grow and be successful in the role, you will ideally bring the following:
**Marketing Strategy**: Ability to make organisational decisions on "where to play and how to win" - specify goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes.
**GoTo-Market planning**: Ability to make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets.
**Creative Development**: Develop effective communications briefs, creative evaluation and feedback, testing and optimising and creative production.
**Media Development**: Understanding the comms context and strategy to inform the media approach and implementation.
**Channel Marketing**: Expertise in channel knowledge (when and why), how to effectively use in activations - leveraging success principles and previous learnings to ensure the activation is executed with excellence and the optimal ROI is realised. Specifically, omni-channel personalisation strategy including Use Case definition, NBC development and content creation; test & learn design; prioritisation, implementation, measurement and optimisation.
**Agency Management**: Partner with B2B and B2C agencies to build effective relationships and manage budget to optimise working models and challenging agencies to innovate and experiment by looking at best practice outside ANZ to improve solutions for ANZ customers.
**Opportunity Scoping**: Opportunity ideation, early idea assessment and the development of opportunity summaries along with customer data analysis, research and insight generation.
**Strategic Prioritisation**: Review a range of Business Case scoped initiatives; and assessing these against organisational resources.
**Proposition Development**: Translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes. Includes adopting 'the ANZ Way' via Brand Academy to adopt convergent and divergent thinking via four phases: immerse, synthesise, generate and define.
You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the