Digital Marketing Manager

2 weeks ago

Perth, Western Australia Reiwa Full time

REIWA is Western Australia's real estate institute. We exist to make the selling, leasing, and buying of property as simple as possible for all Western Australians. We are a membership organisation representing over 1,100 agencies and more than 80 per cent of operating real estate agents in WA.

REIWA offers a wide range of services:

- We represent the real estate industry in WA and lobby the Government on legislative change to maintain the health of our industry and ensure a good environment to buy, sell or rent property.
- We offer up-to-date market intelligence and advice on all aspects of the WA property market.
- We offer relevant training, events, and networking opportunities for agents.

Working within a collaborate and innovative team, the main responsibilities for this position include:

- Working closely with key internal stakeholders in marketing automation and CRM (Salesforce) management to deliver engaging marketing campaigns increasing member and public user engagement.
- Identifying areas of opportunities in accordance with REIWA's strategy to increase member and public engagement through automation.
- Working with key stakeholders to maintain the REIWA members' site including content management.
- Working collaboratively within Digital Marketing team to deliver an integrated calendar of member events that enhances and promotes REIWA.
- Working with Digital Marketing Analyst to measure and report on performance for all digital and traditional marketing campaigns.
- Overseeing the management of REIWA's social media engagement and performance

**Requirements**:

- Tertiary qualification in marketing, digital marketing or related business field.
- Marketing automation experience and designing and implementing customer journey maps.
- Experience within real estate or property industry portals. (desirable).
- An analytical approach to measuring campaign performance.
- Proven experience in digital marketing platforms (Google, Pardot) including marketing automation, as a key part of delivering and measuring marketing programs.
- Project management experience would be highly regarded.
- Previous experience managing CMS (preferably salesforce) platforms i.e. site design, content development and management, as well as on-going maintenance (preferred).
- Experience developing marketing campaigns across all media channels and working with external agencies.
- Strong attention to detail and organisational skills

**Benefits**

Central location

Flexible work environment

Great team environment

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