Communications And Campaigns Lead

**Introduction**:
Join Freely
Freely is a corporate venture within the Cover-More / Zurich Group. We're deeply independent yet interdependent on the broader Group. We're travel, design and tech obsessed - a diverse, deeply passionate, ambitious and talented team.
We exist to make travel a powerful force for positive change and real connection - We help travellers meaningfully experience the world and purposefully contribute to it. We've created an innovative product built on a singular premise: A new world of travel needs a new kind of travel insurance.
We're seeking a strategic, hands-on communications and marketing pro to lead Freely's brand, product, sustainability, and partnership messaging across all channels. You'll drive content, campaigns, SEO, CRO, and lead-gen, while ensuring compliance and bringing our purpose-driven story to life. This role offers real impact—your ideas will shape our success.
**Description**:
So, what's the job?
You'll lead brand, product, sustainability, and partnership comms across all channels
You'll own the comms calendar and plan campaigns
You'll write on-brand, compliant copy and manage approvals
You'll plan and deliver commercial and partner campaigns
You'll write ad copy and support Meta/Google ad strategies
You'll manage campaign briefs, timelines, and stakeholders
You'll deliver key customer communications
You'll manage project briefs and respond to social media queries
You'll share internal updates and support stakeholder reports
You'll use data to inform content and campaign strategies
You'll ensure compliance with financial regulations
You'll promote brand values and align comms with Purpose and sustainability goals
And what are we looking for?
You'll bring strategic marketing and campaign planning experience
You'll lead brand, product, and partnership comms across channels
You'll craft ad copy and support paid media strategy across Meta and Google
You'll navigate financial regulations and manage stakeholder approvals
You'll create customer-first comms across journeys and touchpoints
You'll stay organised across briefs, tools (Jira, Confluence), and deadlines
You'll use data and insights to optimise content and campaigns
You'll collaborate across teams and contribute to a positive culture
You'll support budget tracking, admin, and internal reporting
**A bit about our values**:
**How we behave**:
**We're human**: We listen, we empathise with each other, we're inclusive and collaborative. We debate, sometimes rigorously, yet always with deep respect, humility, and always to the benefit of our travellers.
**We're courageous**: We are resilient optimistscreating change is not easy. We act deliberately, with conviction and do the right thing. We back our purpose, mission and values. We quickly and opening admit when we're wrong.
**We're explorers**: Exploration is a mindset... We're remarkably comfortable in the unknown and constantly seek to better understand the world, others and ourselves. We're always discovering, always evolving and always pushing boundaries.
**We're innovative**: We pursue the right data and the best solutions with rigour and open-mindedness, always guided by our travellers needs. We combine methods and tools in new ways to drive surprisingly effective outcomes. And we do more with less....
**We're responsible**: We take ownership and focus on impact, and we acknowledge when we fall short. We feel a deep sense of responsibility, toward our fellow Freelies, our partners, other peoples and the planet.
**What we create**:
**Value**: understanding and delivering value in all that we choose to do is what makes us successful. We continually strive to increase the value we are creating for our travellers and the business.
**Quality**: We are very deliberate about what we do, and where we go above and beyond.
Our creations are born from function, yet always embody elegance and keen attention to detail. We always choose progress over perfection. We use the best tools for the job and are empowered to constantly learn and share our expertise with others.
**Simplification**: Simple is hard... Simple, effective and elegant is even harder, yet that's what we strive for in all that we do. We take on the complexity, so our audience doesn't have to. We are free from jargon, deliver clarity and ease of use.
**Positive change**: We strive to be better versions of ourselves, and to personally and collectively change things for the better. We believe that work should be meaningful, and our culture should empower and enable positive change - both from within and across the world.
**Community**: We're always fair. We create, nurture, deeply respect and fight for our community. We are the conduit for others in the travel community to contribute their value to people, places and the planet.