Director, Field And Channel Marketing Apac

About Us Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. Sophos is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, Sophos' complete portfolio includes industry-leading endpoint, network, email, and cloud security that interoperate and adapt to defend through the Sophos Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. Sophos sells all these solutions through reseller partners, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other everyday and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from Sophos X-Ops and the newly added Counter Threat Unit (CTU). Sophos is headquartered in Oxford, U.K. More information is available at Summary We are seeking a dynamic, passionate, and results-driven Director, Marketing Field & Channel Programs, APJ to join our high-performing team during a critical 12-month period. This senior leadership role reports directly to the Vice President of Marketing, APJ and is pivotal to our regional success.
This is a hands-on, player-coach role for a marketing leader who thrives in a fast-paced, high-performance culture. The successful candidate will balance strategic leadership, executional delivery, and team mentoring, playing an active role in both shaping and delivering regional marketing success. The role includes management of 4 direct reports and requires the ability to lead by example — executing campaigns and programs personally where needed, while also empowering and coaching the team for growth and impact.
You will have full field marketing leadership responsibilities for ASEAN and ANZ, while also owning the strategic development, localization, and execution of integrated global campaigns, demand generation initiatives, and channel marketing programs across the broader Asia Pacific & Japan (APJ) region.
The position is highly collaborative, requiring close alignment with global marketing teams, sales leadership, channel and partner stakeholders, and marketing operations. A strong data-led mindset is essential — this role demands the ability to interpret marketing performance metrics to inform decisions, optimize program impact, and clearly demonstrate ROI to the business.
You will act as a central orchestrator, aligning cross-functional priorities while empowering the field to activate programs locally. Your ability to lead with both strategic insight and tactical discipline will be key to ensuring operational excellence and marketing impact at scale in one of the most diverse and competitive regions in the cybersecurity industry.
What You Will Do - Strategic Leadership & Cross-Functional Collaboration Lead field marketing strategy and execution for ASEAN and ANZ regions in close alignment with regional sales leadership.
Act as the primary bridge between APJ field marketing and global marketing functions, including campaigns, product marketing, digital, operations, and channel.
Drive program excellence and consistency across all APJ sub-regions, aligning global campaigns with regional go-to-market needs and sales objectives.
Collaborate with channel marketing leads and partner teams to develop and execute joint partner programs that drive channel-sourced pipeline.
Operate as a senior strategic advisor to field teams on campaign planning, execution, and performance optimization.
What You Will Do - Marketing Program Development & Execution Own the development, localization, and rollout of integrated demand generation campaigns, including net new logo acquisition, upsell/cross-sell, and partner-led programs.
Oversee channel program development and partner marketing plans, ensuring alignment with APJ partner priorities and routes to market.
Build and maintain a data-driven view of target accounts and buyer personas, aligning campaign execution to sales territories and pipeline priorities.
Guide the execution of