Fmcg & Retail Insights Strategist

2 weeks ago

Melbourne, Victoria, Australia Resources Group Au Full time

Play an influential and strategic role with the major FMCG manufacturers and Retailers, leveraging the power of rich customer data and insights.

You'll craft meaning and connection for customers at every touchpoint working on a constant stream of customised research projects including New Brand Development, Portfolio Optimisation, Communications Testing & Target Market Identification.

Big strategic conceptual pieces of work right through to ad-hoc fast turnaround pieces of work. No two days will be the same, tackling new briefs and creating bespoke frameworks to solve wicked consumer challenges.

**The Company**:

- Boutique-feel agency expert in FMCG and Retail.
- A Mecca for people who love food, wine, coffee, cooking, exploring restaurants or simply the vibrancy and pace of working with consumer goods.
- Fun and dynamic spirit, this agency has had year on year growth since launch They are buzzing.
- Lovely, flexible culture and working environment split between a fun office and home working.
- Passionate about getting close to consumers and the point of purchase by employing a wide range of ethnographic, behavioural, qualitative and quantitative research methodologies
- Tailored and thoughtful benefits like 5 days extra leave, magazine subscriptions, local or international conferences, flexible working and regular social events.

**The Role & Required skills**:

- Strong quantitative research skills - designing research approaches and analyses.
- Skilled with SPSS/Q to dive into data sets and draw strategic conclusions.
- Well-developed project management skills with the capacity to manage competing priorities, deliverables and deadlines
- Designing and creating concise and visually impactful presentations
- Presenting findings in an influential and impactful way
- Able to tie in research findings to the business objective
- Confident manner with clients
- Great writing skills for reports, presentations and generating content
- Passionate about working with major food & drink clients on projects like U&A, New Product Development, Planograms, Claims Testing, Shopper Journey Mapping, Price, and Pack Refinement.
- The desire for ongoing learning and development.

The agency really cares about their people and clients. An equal opportunities employer, they celebrate diversity, new ideas, new opinions, collaboration, sharing success and looking out for one another. It's a fantastic environment to build your career in strategic consumer insights.

**About Resources Group**

***
We are the Leading GlobalTalent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
- Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background._

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