Brand Strategy Manager

1 week ago

Sydney, New South Wales, Australia Westpac Group Full time

**9-month Maternity Leave Cover based in Barangaroo, Sydney**:

- **Collaborate and manage projects for Westpac's horizon 2 initiatives**:

- **Exciting opportunity to grow your career with Westpac**

**How will I help?**

Reporting to the Head of Brands, you will be tasked with defining the future shape, positioning, role, and assets of Westpac's brands in the market. This is a **9-month maternity leave cover **that will enable you to collaborate and build out Westpac's horizon 2 initiatives.
- Key responsibilities include, but not limited to: _
- Developing strategies that maximise Westpac's multi-brand opportunity
- Creating a strategic framework to deliver on our Net Promoter Score goals
- Researching and developing our next-generation banking experiences (e.g. Forward Banking)
- Developing and supporting our Group brand proposition and initiatives
- Shaping the role and profile of key brand initiatives (e.g. Westpac Scholars)
- Building capability in brand-led thinking across our immediate team, and more broadly, across marketing

**What's in it for me?**

At Westpac, we're going through significant changes, and this is an exciting opportunity to work closely with us through the next phase of transformation. You'll play an important part in driving the future of a business that has been around for over 200 years and in return, we'll support you in the development of your career. With continuous opportunities to learn and grow in an inclusive environment backed by a fantastic team of passionate and knowledgeable people, you'll be empowered to thrive with us.

Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Minimum 5+ years' experience in a similar role with a proven track record of driving brand-led change for blue-chip organisations
- Experience in developing, presenting, and selling brand-led initiatives in complex organisations
- Ability to connect strategic intent through to key scorecards in both marketing and the broader business
- High level of adaptability to diverse working styles as you will be working in cross functional teams
- Strong stakeholder management and ability to influence outcomes

**What's it like to work there?**

We aim to provide one big, supportive team of people who love helping others succeed. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we're proud to have created a culture where people can be their best, in an environment that values diversity and flexibility. And one where everyone belongs.

**How do I Apply?**

Start here. Click on the APPLY button today

**_Do you need reasonable adjustments during the recruitment process? _**
- At Westpac, we are committed to providing a supportive culture and creating inclusive and accessible workplaces, branches, products, and services for our customers, employees, and community. _

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