Head Of Digital

**ABOUT US**

Since 1992, RATIONALE has delivered Luminous Skin for Life with a luxurious suite of formulations and
treatment experiences that enlighten and transform.

From our world-leading research laboratory at RATIONALE HQ in Kyneton VIC, we remain compelled to develop
superlative formulations which offer unparalleled environmental skin protection and repair, restoring natural
beauty and radiance.

**THE POSITION**

The Head of Digital plays a key role within the business in developing and executing the company's global
eCommerce and digital strategy to grow the Brand's awareness and revenue capabilities.

The role requires developing and maintaining a sound understanding of the domestic and international digital
social media and devices.

Strategic prowess to grow reach, optimise traffic in volume and quality, provide superior client experience and
maximise eCommerce will be the core focus in line with RATIONALE's vision for luxury experiences. Nuanced
strategies to cater for international audiences to be considered.

The Head of Digital will drive ongoing innovation across our global websites and eCommerce channels and will
focus on thought leadership with their Team. As part of the senior leadership Team, an important aspect will
be to create an environment of learning and development for the Digital Team.

**YOUR DAY TO DAY**
- Drive ongoing innovation in RATIONALE's global digital experiences
- Understand the changing digital landscape to ensure RATIONALE adopts appropriate latest

developments
- Use commercial and strategic thinking to identify and prioritise emerging digital channels and key

features
- Drive the development of a dynamic and "best in beauty" user experience across all RATIONALE digital

channels
- Develop personalised content that is targeted and relevant to user segments via eCommerce and

Marketing Clouds
- Work with Brand + Design Teams to support activity that contribution to efforts to cement Brand

positioning and raise Brand awareness
- Work with Design to ensure digital platforms have a consistent visual identity, and reflects a luxury

brand image
- Drive a data-driven / analytics-based culture within the Team through managing the development of

continuous experimentation and optimisation capabilities, and reporting and analysis capabilities
- Drive aggressive growth of eCommerce revenue to meet sales targets
- Develop the right reporting capabilities and dashboards to track and learn and diagnose issues
- Oversee the ongoing upgrade of digital systems in partnership with the IT Team, web agencies and

other external suppliers
- Develop global websites with best-in-class user experience
- Continually increase our website user base through strategies that encouraging repeat visits, increasw

newvisits; ensure that essential SEO principles are applied
- Mentor and grow team as required to facilitate business growth while effecting and introducing new

and innovative strategies
- Lead a passionate and highly motivated team
- Collaborate frequently and with ease across all departments, managing workflow and expectations

both upwards and downwards through the business
**THE PERFECT PROFILE**

You are a positive and energetic Head of Digital, who thrives in a fast-paced environment.
- A tertiary qualification in Digital Marketing, eCommerce or multi-media
- Proven experience in a similar Head of Digital or Digital Manager role
- Experience in online retailing in FMCG (fashion or beauty) is ideal
- Experience in Sitecore Commerce / Salesforce / Shopify platforms is ideal
- Strong Leadership, Relationship Management + Team Building Skills
- Strong attention to detail and tactical execution
- Strong problem-solving skills
- Drives for results in prioritised manner
- Highly resourceful - utilises people and money resourcing effectively
- Outstanding organisational and planning skills
- Ability to multitask effectively, manage timelines and meet deadlines

**ON OFFER TO YOU**

Our ability to deliver Luminous Skin for Life is ultimately due to our exceptional teams, who are at the heart of
every decision we make. We commit to providing personal and professional development through ongoing
learning and training, health and wellbeing initiatives, and a focus on career progression. We love to reward
and recognise our talent through competitive salary packages and value awards.